CHEQ is a dynamic AI tool that protects digital advertising campaigns from malicious and fraudulent activities. It helps businesses manage the integrity of their advertising efforts. CHEQ can detect malicious activities and prevent ad fraud.
This will include identifying and blocking fraudulent clicks, impressions, and conversions, which will ensure that advertising budgets are spent efficiently. In addition, the platform can help to identify and lower the impact of bot traffic, which affects website analytics and leads to inaccurate insights.
The platform also focuses on data privacy and security, helping businesses comply with data privacy regulations and ensure that they legitimately collect and process user data.
| Review Summary | |
| Performance Score | A+ |
| Interface | Excellent |
| AI Technology | Data Mining, Machine Learning, Natural Language Processing |
| Purpose of Tool | Protects digital advertising campaigns from fraud and malicious activities. |
| Compatibility | Desktop Computers, Laptop |
| Pricing | Only paid plans |
Who is best for using CHEQ?
- Large Enterprises: CHEQ protects their budgets from fraudulent clicks, impressions, and bot traffic.
- Digital Marketing Agencies: Provides fraud prevention and campaign optimization features to manage multiple clients across various platforms.
- E-commerce Businesses: It ensures accurate tracking and optimizes their ad spend by avoiding fraud.Ad Networks and Publishers: The tool filters out invalid traffic and bots that ensure legitimate users.
CHEQ Key Features
| CHEQ Acquisition | CHEQ Analytics | CHEQ Form Guard |
| CHEQ Defend | CHEQ Privacy Enforcement | Real-Time Data Analysis |
| Customizable Dashboards | Advanced Fraud Prevention |
Is CHEQ Free?
No, the platform does not offer a free trial to its users. However, you can “Book a Demo” and provide your business information to get a pricing plan.
CHEQ Pros and Cons
Pros
- It increases the company’s ROI by lowering wasted ad spending on malicious activities.
- CHEQ has a user-friendly interface that provides navigation and usability.
- You can quickly scale the platform to fulfill the needs of all companies.
- The platform integrates with various digital advertising platforms.
Cons
- You can’t set up and customize it without basic training.
- The system needs regular updates and maintenance to detect fraud.
FAQs
Can CHEQ improve ad campaign performance?
Yes, it optimizes your campaigns by reducing ad fraud and providing actionable insights for better results.
Does CHEQ comply with data privacy laws?
CHEQ ensures data privacy compliance by monitoring and processing only legitimate user data that protects businesses from legal risks.
How does CHEQ detect bot traffic?
CHEQ detects bot traffic using real-time cybersecurity tests, machine learning, behavioral analysis, and network fingerprinting to identify suspicious patterns.
