Blueshift is an AI-powered Customer Engagement Platform (CEP) designed primarily for mid-market B2C and B2B2C companies. Built to unify customer data from multiple sources, it offers a built-in Customer Data Platform (CDP) that consolidates behavioral, transactional, and identity data into real-time profiles. This enables marketers to segment audiences, automate personalized campaigns, and orchestrate cross-channel marketing across email, SMS, push notifications, paid media, and more without heavy reliance on engineering teams. Developed to solve the complexity of managing fragmented marketing tools, Blueshift integrates data management and campaign execution in one platform. Its AI capabilities include predictive scoring, generative content creation, and autonomous marketing task execution, making it suitable for industries like retail, ecommerce, finance, healthcare, and media. The platform fits marketing teams aiming to scale personalized customer journeys efficiently and improve engagement and revenue.
4.7/5
High, personalized, and data-driven
Intuitive and comprehensive dashboard
To unify customer data and automate personalized cross-channel marketing campaigns.
Supports email, SMS, push, in-app, paid media, and website personalization across multiple platforms.
Custom pricing with enterprise-level support and scalable plans.
Features with the highest value for users are highlighted here.
Built-in Customer Data Platform
Cross-channel campaign automation
Predictive AI customer scoring
Generative AI content creation
Agentic AI autonomous execution
Real-time audience segmentation
Multi-step customer journey orchestration
Unified customer profiles
Collect and consolidate behavioral, transactional, and identity data into a single real-time customer profile.
Build dynamic audience segments using unified data without needing engineering support.
Design and automate cross-channel marketing campaigns across email, SMS, push, in-app, and paid media.
Use predictive, generative, and agentic AI to score customers, draft content, and autonomously optimize campaigns.
Mid-market marketers
Ecommerce teams
Retail marketers
Healthcare marketers
Financial services marketers
Marketing operations teams
CRM managers
Content marketers
Small to medium-sized businesses
Cross-channel marketers
Starter
Growth
Enterprise
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