Luma, an AI video generation startup, has officially launched Innovative Dreams, a new production company established in collaboration with Wonder Project. Wonder Project is a streaming service known for producing religious films and television series available on Amazon Prime.
The first project stemming from this partnership is an upcoming series titled “The Old Stories: Moses,” which will star acclaimed British actor Ben Kingsley. This premiere is slated for release on Prime Video this spring.
In a social media announcement on Thursday, Luma elaborated on the venture, stating, “Innovative Dreams is a production services company where seasoned filmmakers from Director Jon Erwin’s team and Luma’s creative technologists work with great studios and filmmakers to help them realize ambitious ideas.” This highlights a synergy between traditional filmmaking expertise and cutting-edge AI technology.
The vision for Innovative Dreams involves creative teams engaging in real-time collaboration with Luma Agents. These agents, which are Luma’s recently introduced end-to-end creative tools for text, image, video, and audio, will facilitate immediate adjustments to sets, props, and lighting, and seamlessly integrate footage of human actors into scenes.
Luma’s post further emphasized the technological leap, asserting, “This is a significant improvement over the current virtual production and performance capture processes where things come together only in post.” The company stressed that this represents “the leverage of AI — not just faster or cheaper, but better than what came before.”
Luma's foray into production reflects a broader trend, as other AI startups are also transitioning from tool development to content creation. For instance, Higgsfield recently debuted an original series with a 10-minute sci-fi episode, and London-based creative studio Wonder Studios is developing a documentary in partnership with Campfire Studios.
This launch coincides with a notable statement from Cristóbal Valenzuela, co-founder and co-CEO of Luma's competitor Runway. Valenzuela suggested that film studios could reallocate the $100 million typically spent on a single film to instead produce 50 AI-generated films, thereby significantly boosting their prospects of creating a blockbuster hit.
Luma’s founder and CEO, Amit Jain, has echoed similar sentiments. In an interview with TechCrunch, Jain articulated that the escalating production costs in Hollywood have increasingly constrained filmmaking. He posits that generative AI offers a solution to make filmmaking faster, more cost-effective, and more efficient without compromising on quality.
This strategic perspective forms the foundation of Luma’s new collaboration with Wonder Project.
Wonder Project, established in 2023, is led by director Jon Erwin and former Netflix executive Kelly Hoogstraten. Its mission is to cater to a global audience interested in faith and values-based content. Their inaugural project, “House of David,” a Biblical drama series exploring the life of King David, was released on Amazon Prime in 2025.
The precise scope of Innovative Dreams—whether it will exclusively focus on religious and faith-based content or extend beyond Wonder Project’s current remit—remains to be clarified. TechCrunch has reportedly sought additional information on this aspect.
In a promotional video for the partnership, Director Erwin explained that Innovative Dreams will employ a novel “real-time hybrid filmmaking” process. This innovative approach integrates performance capture, akin to techniques used in “Avatar,” with virtual production methods, similar to those seen in “The Mandalorian.” Crucially, this will be executed live and more affordably through the utilization of Luma’s advanced tools.
To elaborate, performance capture involves actors performing in specialized suits with facial markers within a green-screen environment, allowing their movements and expressions to be digitally recorded and translated into animated characters. Virtual production, conversely, sees actors perform on physical sets, often against expansive LED screens rather than green screens, where real-time game-engine graphics render the surrounding environment, seamlessly merging the physical and digital worlds during the actual shoot.
Erwin further detailed the capabilities of Luma’s tools, noting they enable filmmakers to capture a human actor anywhere and integrate them into a photorealistic scene. The technology can even advance to generate an entirely new face for the actor, creating the appearance of a different person while precisely mapping to the actor's original movements and facial expressions.
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