Grammarly has introduced a new feature designed to enhance user writing by drawing insights from renowned global writers, thinkers, and even prominent tech journalists.
Known as "Expert Review," this AI-powered functionality debuted in August 2025 as part of a broader suite of intelligent features. Integrated into the sidebar of Grammarly’s primary writing assistant, it offers users revision suggestions presented "from the perspective" of various subject matter experts.
Wired observed that Grammarly frames this feedback as if it originates from well-known authors, both living and deceased. The Verge further reported that, in some instances, the suggestions appear to come from tech journalists associated with publications such as The Verge, Wired, Bloomberg, and The New York Times, among others.
Intrigued by this, this reporter tested the feature with an early draft, hoping to receive advice from TechCrunch colleagues. Instead, the suggestions provided were attributed to figures like Casey Newton, recommending the addition of ethical context; Kara Swisher, advising to "leverage the anecdote for reader alignment"; and Timnit Gebru, prompting users to "pose the bigger accountability question."
This experience proved somewhat anticlimactic. While the feature itself might appear rather ill-conceived, one couldn't help but wonder why, if so many other prominent publications were referenced, TechCrunch seemed to be overlooked.
It is important to clarify that none of the aforementioned figures are involved in the Expert Review feature or have granted Grammarly permission to use their names. Alex Gay, vice president of product and corporate marketing at Grammarly’s parent company Superhuman, explained to The Verge that these experts are cited "because their published works are publicly available and widely cited."
Furthermore, Grammarly's user guide for the feature states unequivocally: "References to experts in Expert Review are for informational purposes only and do not indicate any affiliation with Grammarly or endorsement by those individuals or entities."
While this clarification is reasonably straightforward, it prompts a fundamental question: In what genuine sense is Grammarly truly offering an "expert review"? As historian C.E. Aubin commented to Wired, "These are not expert reviews, because there are no ‘experts’ involved in producing them."
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