Autodesk, a prominent developer of 3D design software, has initiated legal action against Google, alleging trademark infringement concerning its “Flow” brand. The lawsuit, lodged in a California court last week and previously reported by Reuters, contends that Google’s AI video generator, also named Flow, is poised to create customer confusion with Autodesk’s established suite of AI-powered filmmaking tools, which operate under the identical “Flow” brand.
Autodesk originally launched its Flow platform in 2022, positioning it as a cloud-based solution for filmmakers and various creative professionals. Since its inception, the company has expanded its offerings under the Flow umbrella, notably introducing Flow Studio, an AI-driven tool designed to convert live-action footage into sophisticated 3D environments.
Following Google’s debut of its AI-powered Flow application in May 2025, Autodesk reportedly requested that the tech giant cease using the “Flow” designation. Google is said to have responded by asserting its intention to market the product as “Google Flow,” distinguishing it from a standalone “Flow” brand.
Nevertheless, Autodesk asserts that Google “misrepresented” its true intentions regarding the use of the “Flow” brand. The design software firm alleges that Google initially filed a trademark application in the Kingdom of Tonga, a jurisdiction where such applications are typically not publicly accessible, prior to seeking registration for the standalone “Flow” name in the United States, referencing its Tonga filing.
Autodesk further contends that tangible confusion has already arisen between its Flow product line and Google’s Flow app. The company cites instances on social media, in magazines, and among Google Flow users who have reportedly “mistakenly referred to Google’s product as ‘Flow Studio,’” indicating direct brand overlap.
In its legal petition, Autodesk is seeking a court injunction to prohibit Google from utilizing the Flow trademark, alongside unspecified monetary damages stemming from the alleged infringement. Google has not yet provided an immediate response to requests for comment on the matter.
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