Amazon’s AI will Deliver New NBA Stats for the 2025–26 Season

Amazon Web Services is bringing a new level of analysis to NBA fans this season with the launch of “NBA Inside the Game”, an AI-powered basketball intelligence platform. The system will generate detailed new stats by tracking 29 body parts of every player on the court, though AWS has not disclosed which ones specifically. These movements will feed into AI models designed to measure aspects of basketball that previously went unrecorded, such as how difficult a shot was for a player to take or how much space they created for teammates.

 

Among the new insights, the Expected Field Goal Percentage will predict the likelihood of a shot going in by considering the shooter’s stance, defender positioning, and other factors. Another metric, Gravity, will quantify the impact a player has on the floor by analyzing how defenders respond to their movement, even without the ball, and how that creates opportunities for teammates. Fans will also see a Defensive Score Box, a stat set dedicated entirely to defenders, breaking down plays by rebounds, blocks, and other defensive actions.

 

The new AI-driven platform won’t stop at in-game analytics. Fans will be able to search specific NBA plays using a tool called Play Finder, which will sit alongside the new stats on the NBA’s app, website, and game broadcasts. The league hopes this added layer of detail will deepen fan engagement, giving viewers the ability to analyze moments with more context than traditional box scores provide.

 

Live data-driven analysis is already common across other sports, with the NFL and MLB using Sony’s Hawk-Eye cameras for real-time play tracking and Wimbledon deploying the system for tennis line calls. For the NBA, however, the collaboration with Amazon builds on a growing partnership. In 2024, the league signed an 11-year media rights deal with Amazon, giving Prime Video exclusive rights to stream 66 regular-season games annually starting October 24, 2025. The agreement also named AWS the official cloud and AI partner for the NBA, WNBA, and other affiliated leagues.