As AI-generated content continues to flood social media, Instagram’s head, Adam Mosseri, is calling for more context around online posts. He emphasizes the need for platforms to label AI content and provide transparency about the source.
In a recent series of posts on Threads, Mosseri warned that users should not blindly trust the images and claims they see, as AI tools are increasingly capable of creating content that looks real but isn’t.
Mosseri:
“Our role as internet platforms is to label content generated as AI as best we can.”
However, he acknowledged that not all AI-generated content would be caught, and platforms need to go beyond labels. He stressed that providing more context about the content’s source is essential so users can make informed decisions about what they trust.
This call for more transparency echoes similar efforts seen on platforms like X, YouTube, and Bluesky, where user-driven moderation tools, such as Community Notes, help flag misleading content.
While Meta has not yet implemented such measures, Mosseri hinted at possible changes to the platform’s content rules in the near future.
As AI technology advances, Mosseri’s message serves as a reminder to users: “Always check the source,” especially when encountering claims or images that may be artificially generated.
The push for better moderation tools comes as AI-generated content, both text and images becomes harder to distinguish from human-created material. Mosseri’s statements mark an important step toward tackling the challenges of misinformation in the AI era, with more clarity and context needed to navigate online content responsibly.
