Snapchat’s parent company, Snap, has announced the latest innovation_The Easy Lens. During a recent partnership between Snap with Summit in Santa Monica, California, snap has launched a series of astonishing AI tools aiming to provide users with a robust and user-friendly content creation interface.
The new ‘Easy Lens’ innovation transforms simple English descriptions into stunning AR objects, 3D effects, characters, and image transformations. Integrated with Snap’s Lens Studio, Easy Lens leverages generative AI models to generate customized Lens effects from user inputs. This groundbreaking feature is set to revolutionize the AI landscape, offering endless possibilities for creators.
Other than Easy Lens, Snap has also announced some other thrilling advancements in the Lens Studio. “Body Morph” is a generative tool that allows you to generate 3D characters, outfits, and costumes corresponding to the text provided.
Snap will also unveil a new image generator for creating Lens icons and introduce hundreds of fresh Bitmoji animations. With new blending features, users can seamlessly combine these animations, providing a richer and more expressive selection.
Snap’s creativity isn’t over yet. The company is working on new features for Lens Studio, including a custom animation builder and tools for uploading videos and converting them into 3D assets. These advancements will undoubtedly expand the horizon for AR creations.
“Generative AI is a transformative technology that will bring productivity to the organization. Our AI Lens has become one of the most popular Lenses on Snapchat, and our device-side models will allow us to further expand these experiences with faster generation speeds and lower costs.”
Spiegel is also hoping for an innovative future: “This year will bring more opportunities to further enhance identity protection in generative Snaps, realize generative video experiences, and help people reinterpret and imagine their [Snapchat] memories in new ways.”
Snap’s innovation is paying off: Creator numbers have risen to 375,000, up from 330,000 last November. Total Lenses across Snapchat and its platforms have risen to 4 million. Snap’s AI-driven initiatives are setting new standards in AR and content creation, expanding possibilities for creators and reshaping the industry.
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