SugarCRM is a comprehensive sales customer relationship management (CRM) platform designed primarily for B2B companies seeking to grow, retain, and manage their customer base more effectively. Developed by SugarCRM Inc., it addresses common sales challenges by consolidating customer, product, and sales data into a single platform. The tool leverages domain-specific AI to uncover hidden sales opportunities, flag at-risk deals, and recommend optimal next steps, enabling sales teams to automate workflows and improve efficiency. SugarCRM is highly configurable with no-code/low-code options, allowing businesses to tailor the platform to their unique sales processes and integrate seamlessly with a wide range of ERP and legacy systems. It suits sales teams, revenue operations, and customer success professionals who want to increase pipeline, improve forecasting, and drive predictable sales outcomes. With over 4,000 companies worldwide using it, SugarCRM supports workflows that prioritize precision selling and customer engagement.
4.5/5
Accurate, actionable, and insightful
User-friendly with flexible customization
To help B2B sales teams automate workflows and increase revenue through AI-driven CRM insights.
Integrates with modern and legacy ERP systems and supports no-code/low-code workflow configurations.
Custom pricing based on business needs, typically requiring a quote.
Features with the highest value for users are highlighted here.
AI-driven opportunity identification
Sales workflow automation
Unified customer and sales data
No-code/low-code customization
Seamless ERP integrations
Revenue intelligence
Configurable sales processes
Mobile offline access
Import and consolidate customer, product, and sales data into SugarCRM.
Configure no-code workflows to streamline sales processes and reduce manual tasks.
Use AI to identify hidden opportunities, flag risks, and get recommended next steps.
Connect SugarCRM with your ERP and other systems while tailoring the platform to your needs.
B2B Sales Teams
Revenue Operations
Customer Success Managers
Small to Medium Businesses
Enterprise Sales Organizations
Sales Managers
Marketing Teams
Field Sales Representatives
IT and System Integrators
Sales Enablement Specialists
Starter
Professional
Enterprise
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