Osum is a market research tool. It is designed to create detailed reports for market trends, products, and businesses. In addition, it can be used for creating competitive analysis, buyer personas, SWOT analysis, and growth opportunities. The best thing about reports is that they have valuable insights, so it’s easier to make good decisions.
The insights from these reports can help customize the pricing and marketing campaigns. Lastly, it will make market research easily accessible.
| Osum Review Summary | |
| Performance Score | A+ |
| Reports Quality | Accurate and valuable insights |
| Interface | Beginner-friendly |
| AI Technology |
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| Purpose of Tool | Generate market research reports, SWOT analysis, buyer personas, and growth opportunity identification |
| Compatibility | Web-based interface |
| Pricing | A free trial is available. Four paid plans are available. |
Who is Using Osum?
- Market Researchers and Analysts: They can speed up the market research process by automating data collection. Also, they can create detailed reports with insights into market trends and consumer behavior.
- Business Owners: They can understand their target market, identify opportunities, and assess risks. Also, they can create effective marketing strategies by identifying target audiences.
- Sales and Marketing Teams: They can get valuable insights into customer needs and pain points. Also, it helps businesses segment their customer base for better marketing.
- Consultants and Advisors: They can quickly gather insights into their clients’ industries and markets. Also, they can develop effective business strategies based on data-driven insights.
- Students and Academics: They can conduct research on various topics, from consumer behavior to industry trends. In addition, it can provide valuable data and insights to support academic research.
Osum Key Features
| Market Research Automation | Buyer Personas | Research Report Generation |
| Personalized Insights | Competitive Research | Growth Opportunity Identification |
| SWOT Analysis | Sales Prospect Profiling |
Is Osum Free?
No, there is no free version of Osum available. However, there is a free trial of seven days. In addition, four paid plans are available, which cost $119.99, $199.99, $399.99, and $1,999.99.
Pro Plan
- Costs $119.99 a month
- 1 user
- 3 project folders
- 15 report workspaces
- 30 predictive surveys
Expert Plan
- Costs $199.99 a month
- 3 users
- 5 project folders
- 30 report workspaces
- 45 predictive surveys
Business Plan
- Costs $399.99 a month
- 5 users
- 10 project folders
- 45 report workspaces
- 75 predictive surveys
Enterprise Plan
- Costs $1,999.99 a month
- 15 project folders
- 74 report workspaces
- 120 predictive surveys
Osum Pros & Cons
Pros
- Generates market research reports within seconds.
- Reduces the manual research time.
- Easy to use and navigate.
- Actionable and comprehensive insights.
- Real-time updates about the market trends.
Cons
- The subscription costs are quite high.
FAQs
Does Osum ensure accuracy in reports?
Yes, Osum uses proprietary sources to make sure the data is properly reviewed, updated, and improved. This ensures an accuracy rate of over 95%.
Can Osum automate the SWOT analysis?
Yes, Osum can automate the SWOT analysis. This means you can outline the strengths, weaknesses, opportunities, and threats of any business and project.
Can I use Osum in different industries?
Yes, it is a suitable market research tool for multiple industries. This makes it a suitable tool for business owners, consultants, investors, and marketers.
