
OpenAI’s Nick Turley Wants ChatGPT to Operate Like an App Platform
October 9, 2025
editorial_staff
Website builders powered by artificial intelligence have moved past the experimental phase into practical business tools. The pricing dynamics have changed too, and if you're comparing options this year, you'll notice features that seemed futuristic in 2023 now come standard in most platforms.
GreenGeeks entered the AI website builder market later than competitors, which turned into an advantage. Their platform learned from earlier mistakes other companies made with overly aggressive automation. You start by answering six questions about your business, and the AI generates a complete site structure including pages, navigation, and initial content blocks.
The standout feature sits in their content generation system. Instead of producing generic text that reads like every other AI-generated site, GreenGeeks pulls from industry-specific databases they've built over the past eighteen months. A plumbing company gets content that mentions actual service types and common problems, while a restaurant receives menu layouts and reservation widgets automatically integrated.
Their pricing structure breaks from the typical model too. Rather than charging extra for AI features, GreenGeeks bundles everything into their standard hosting plans starting at $10.95 monthly. This includes the AI builder, hosting, domain registration for the first year, and SSL certificates. Most competitors charge separately for each component, which pushes total costs to $30 or $40 monthly once you add everything up.
Wix Artificial Design Intelligence launched before most competitors knew AI website building would become a category. This early start gave them millions of data points to refine their algorithms, though sometimes the platform feels like it's carrying legacy decisions that made sense in 2019 but seem outdated now.
The strength lies in integration with Wix's existing ecosystem. If you've used Wix before, the AI builder connects to your previous projects, pulling in design preferences and content patterns. New users face a steeper learning curve because the AI assumes familiarity with Wix's terminology and structure.
Pricing starts at $16 monthly for the basic AI features, but you'll probably need the $27 Business Basic plan to access useful functionality like customer accounts and subscription selling. The AI generates decent initial layouts, though you'll spend time adjusting them since the system tends toward conservative, template-heavy designs that look similar across different industries.
Hostinger built their AI website builder around a single metric: how fast can someone go from zero to published website. Their current record sits at under four minutes for a basic five-page site, which sounds gimmicky until you watch someone actually do it during a lunch break.
The tradeoff comes in customization depth. Hostinger's AI makes more decisions for you than other platforms, which speeds up the process but limits your control. The system works best for straightforward business sites that need standard pages like services, about, contact, and maybe a blog. Try to build something more complex and you'll hit walls quickly.
At $2.99 monthly for the first term, Hostinger undercuts everyone on price. The renewal jumps to $7.99, still competitive but worth factoring into your calculations. Their AI assistant actually improves after your site goes live, analyzing visitor behavior and suggesting layout changes based on real usage patterns rather than assumptions.
Unbounce took a different path by focusing their AI exclusively on landing pages rather than full websites. This narrow focus produced the most sophisticated conversion optimization tools in the category, though you sacrifice versatility for that specialization.
Their Smart Builder analyzes your industry and automatically places elements where they statistically perform best. A software company's free trial button goes above the fold on the right side because that placement converts 2% better than left-side placement for B2B software. These aren't guesses but conclusions drawn from analyzing millions of landing pages across their network.
The $99 monthly starting price seems steep compared to others on this list. But if landing pages drive your business and a 2% conversion improvement means thousands in additional revenue, Unbounce pays for itself. Small businesses wanting a general website should look elsewhere since you're paying for optimization features you won't use.
10Web approached AI website building by asking what would happen if WordPress had native AI capabilities built into its core. Their answer became a platform that generates WordPress sites through AI prompts while maintaining full access to WordPress's plugin ecosystem.
You describe your website needs in plain language, and 10Web creates a complete WordPress installation with appropriate plugins already configured. Want an online course platform? The AI installs and sets up LearnDash. Need booking capabilities? Amelia or Bookly appears pre-configured in your dashboard.
The $10 monthly plan includes hosting and the AI builder, making it price-competitive with traditional WordPress hosting even before considering the AI features. The main limitation shows up in performance optimization. Sites run acceptably fast but won't win any speed competitions against platforms built specifically for performance like Hostinger or static site generators.
Each platform targets different priorities, and your choice depends on which tradeoffs align with your needs. GreenGeeks balances features, pricing, and output quality in a way that works for most businesses. Wix ADI suits those already invested in their ecosystem. Hostinger fits urgent projects with simple requirements. Unbounce serves conversion-focused marketers. 10Web appeals to WordPress loyalists wanting AI assistance.
The broader pattern shows AI website builders solving real problems around cost and complexity. As development costs continue climbing and these platforms mature, the gap between AI-generated and professionally developed sites keeps shrinking. We're approaching a point where the question isn't if you should use an AI website builder, but which one matches your specific situation.
OpenAI’s Nick Turley Wants ChatGPT to Operate Like an App Platform
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