AI writing tools have become extremely popular for optimizing content. People, especially bloggers and copywriters, find these tools handy for their productivity and content quality.
From content generation to suggesting changes to the existing blog post, everything has become a lot easier since the spread of AI technology.
Features like templates, tones, languages, collaboration, and editing, along with integrations for grammar and plagiarism, make these writing tools way more interesting.
If you are looking to get one and are confused about Jasper vs. Copy.ai, this read will be very helpful for you. Let’s get started with the comparison based on thorough research.
We will be discussing the following topics in detail.
Table of Contents
A Comprehensive Overview
Both Jasper and Copy.ai are AI-powered tools designed to assist with content creation, specifically geared towards marketing and sales needs.
They use advanced AI models to generate different creative text formats. This helps users overcome writer’s block and produce content faster. However, as a comprehensive overview, we are sharing some information.
Jasper is suitable for long-form content creation. It boasts a user-friendly interface with features like a built-in grammar checker, SEO optimization tools, and plagiarism checker. Jasper also integrates with other marketing applications and offers a “Style Guide” to ensure brand voice consistency across content. Also, it’s a great tool to write a blog post.
On the other hand, Copy.ai takes a lead in short-form content generation. It provides a wider variety of templates specifically designed for social media posts, emails, and Google Ads. Copy.ai offers a free plan and is generally more affordable than Jasper.
| Feature | Jasper AI | Copy.ai |
|---|---|---|
| Language Model | Proprietary | Proprietary |
| Content Length | Strengths in long-form | Strengths in short-form |
| Templates | 50+ templates | 90+ templates |
| Editing Features | Built-in grammar checker, plagiarism checker (integrations) | Limited editing features |
| SEO Optimization | SEO mode, Surfer SEO integration (paid) | Limited SEO features |
| Brand Voice Management | Style Guide for consistent brand voice | Limited brand voice features |
| Content Insights | (Available in Boss Mode) | Not available |
| AI Image Generation | (Jasper Art - Paid Integration) | Not available |
| Integrations | Copyscape, Surfer SEO (paid) | Limited integrations |
| Best Use Cases | Long-form content (articles, blogs, website copy) | Short-form content (social media posts, emails, ads) |
| Multilingual Support | Limited (customer support only) | Limited (customer support only) |
| Compatibility | Web-based | Web-based |
| Model Training Type | Deep learning methods, including RNNs and transformers | Not publicly disclosed |
| Pricing | No free option. Paid plans range from $39 to $59 a month, with 7—day free trial. | Free plan is available. The paid plans start from $36 and range up to $186. There is an enterprise plan available for which you can get a quote. |
What is Jasper AI?
From Jarvis to Jasper, this AI writing tool utilizes generative artificial intelligence to create content in different formats for users all across the board.
The fact that it has exciting features and integrated tools makes Jasper stand out as the best writer for both long and short-form content. This means you can use it to write SEO-optimized blog posts.
Above all, it generates not only text but also AI images for its users. Images and content, both created by Jasper, are widely known due to their quality results. So, the blog post will perform fine.
What is Copy.ai?
Another widely used and talked about writing tool based on artificial intelligence is Copy.ai. With nearly 90 options available, Copy.ai has surely the largest collection of templates.
It includes email marketing, website copy, landing pages, social media posts, and whatnot. Copy.ai is so efficient in analyzing the query of a user and creates engaging content as per demand.
Backed by 20 languages in support, Copy.ai has become a globally used writing tool. The good thing is that it’s available in a free version as well, so you can test it properly before signing up for the paid plan.
Differences between Jasper AI and Copy.ai
Having basic information about the tools might seem enough. However, you cannot sign up for a paid plan unless you are sure about the features and overall experience. So, with this section, we are sharing the primary differences that put these two tools apart from each other.
User Interface
User interface is the first thing you will notice because it has an impact on the overall use. While both of them have user-friendly interfaces, it doesn’t hurt to get into details.
Jasper AI
Jasper boasts a clean and minimalist interface. It utilizes a text editor where you input instructions or choose from a list of templates. The interface focuses on the content creation process, with features like SEO optimization and plagiarism checking easily accessible through sidebar menus.
Copy.ai
Copy.ai takes a more visual approach. It features a wider array of pre-built templates displayed as colorful cards. This makes it easier to browse and choose specific content formats. However, editing and customization options might feel less prominent compared to Jasper.
| WINNER | Jasper AI |
Use Cases
Since both of them are being used for AI writing, you have to understand how they cater to different types of content. For this reason, we are sharing the use cases.
Jasper AI
Jasper is great at generating lengthy content like blog posts, articles, website copy, and even scripts. Its long-form and editing features make it perfect for in-depth content development.
Jasper’s SEO optimization tools and integrations with marketing platforms like Surfer SEO make it a valuable asset. This is important for crafting content that ranks well in search engines.
The “Style Guide” feature ensures your content adheres to your brand’s specific tone and language. You can also use Jasper to rewrite existing content or blog post in different formats or generate fresh ideas from existing material.
Copy.ai
This tool is good for creating quick bursts of content like social media posts, product descriptions, email marketing copy, and Google Ads. However, it’s not good for a blog post.
With a wide variety of templates, Copy.ai can spark creative ideas and help you get past creative roadblocks. Also, Copy.ai offers a free plan and generally lower pricing compared to Jasper.
| WINNER | It’s a Tie |
Integrations
Many people don’t think about this aspect during Jasper AI vs Copy.ai comparison but it can make or break the experience. That’s because integrating your content writing tools with other tools can help extend the functionality. So, let’s see which integrations are allowed.
Jasper AI
The best thing about Jasper is that it comes with SurferSEO, which works well to optimize the AI-generated content for search engines. You can also connect it with Google Docs style editor.
The writing tool keeps guiding the user with SEO-optimization suggestions. However, you must pay for this advantage as the feature charges are separately added to the overall package. If you choose the Boss Mode plan, you will get it for free but Jasper’s Boss mode plan won’t be available in Chrome extension.
Other integrations that Jasper has for users are Grammarly, the ultimate grammar checker for millions of users, and Plagiarism Checker. From spelling to basic sentence structure, clarity, engagement, and brand voice, everything is taken care of in just a few clicks.
Copy.ai
Copy.ai has no such direct integrations with any SEO optimization tool, Grammarly, or plagiarism checker. Users must use separate tools or get them integrated with Copy.ai via API, which is undoubtedly a technical task for many of us.
| WINNER | Jasper AI |
Content Quality
If you are using an AI tool to create content, you have to be particular about the quality. That’s because AI tools aren’t always reliable when it comes to facts.
Jasper AI
As we have established above, both tools use OpenAI, yet Jasper also utilizes another language model. This is in favor of Jasper in terms of content quality.
Jasper’s strength in long-form content allows for a more comprehensive information of topics. In simpler words, you can get higher quality and informative content.
On top of everything, you can use it to create unlimited images because Jasper integrates AI image generation features. Sadly, there is no Chrome extension.
Copy.ai
Copy.ai’s wider template selection offers a good starting point for various content formats. This can help ensure engaging and creative content for short-form writing.
We know this might not be the blog post wizard, but Copy.ai dashboard is enough to write amazing video scripts. In addition, you can use it as a writing assistant for generating AI content for marketing.
| WINNER | It’s a Tie |
Team Collaboration
Writing might seem like an easy job but it requires collaboration from SEO, designers, and other people. So, let’s have a look at team collaboration features available with these tools.
Jasper AI
Jasper AI is famous because of the team collaboration that it allows. You can make project folders, share documents with others, and keep up with updates all in one place.
This feature allows you to collaborate with at least 5 users on the same account. You all can view, edit the text, share with each other, and give feedback on the same document, which is pretty amazing. Also, you can share the Jasper chat or share the Jasper’s document editor.
Copy.ai
On the other hand, Copy.ai does allow teamwork to the extent of sharing and organization but lacks updates, status, and calendar campaigns.
| WINNER | Jasper AI |
Pricing
On top of everything, you cannot ignore the pricing. That’s because if the pricing doesn’t suit you, it doesn’t matter how amazing the features are.
Jasper AI
| Plan | Key Features | Price (Monthly) |
|---|---|---|
| Creator | Basic Templates, Grammarly Integration, Short-form editor | $39 |
| Boss Mode (Pro) | SEO Support, Long-form editor, Grammarly Integration, Templates, Plagiarism Detection | $59 |
| Business | All Features, Custom Seat Allocation, Custom Brand Voices | Contact Sales |
Copy.ai
| Plan | Words in Chat | Price |
|---|---|---|
| Free | 2,000 Words | Free Forever |
| Pro | Unlimited Words | $36/mo |
| Team | Unlimited Words | $186/mo |
| WINNER | Copy.ai |
Who is the Winner?- AIChief’s Expert Opinion
Jasper is definitely for those who need to write long-form content and are good at prompts. It caters to those looking to generate content for marketing. Images can also be generated and used for different purposes. Lastly, one with the budget to afford it should try Jasper, as it is the best AI writer among the two.
If you are looking for a free pricing plan, Copy.ai is really affordable. This tool is also good to work with if one does not require much collaboration and works primarily independently. Moreover, one who brainstorms while writing a short-form copy and comes up with different ideas can use Copy.ai as it lets you do all this due to its slow workflow.
Still, for us, the winner is Jasper AI because it has better writing features. Also, it offers optimization of the content as well, which is a huge plus.
Final Thoughts
Both Jasper and Copy.ai have their own exciting features and advantages in terms of functionality and workflows. Based on Jasper AI vs. Copy.ai differences, each is preferred by a certain type of user with specific content needs.
If you are looking for an AI writing tool that works best with long-form content, team collaboration, SEO support, and Grammarly integration, go for Jasper.
If you are looking for an affordable writing tool that does a great job with short-form content, then Copy.ai will be suitable for you.
All in all, the final choice will be yours, so weigh your needs after reading this Jasper AI vs Copy.ai comparison!
FAQ
What is the most exciting difference between Jasper vs. Copy.ai?
These AI writing tools have a few differences, but the most exciting one is the art content generation. Jasper can generate text as well as images. So, it doesn’t only have an amazing writing process but AI image generator is good as well.
What are some Jasper AI alternatives?
Rytr AI, Writesonic, and Simplified AI are all considered Jasper alternatives. All of them work as AI copywriting tools, so the writing process will be easier.
Can I use the images generated by Jasper AI?
Yes, you can use the images generated by Jasper AI. There are policy restrictions that must be followed, though.
If you are a copywriter, which tool should you prefer?
Copy.ai should be your pick for any short-form AI-generated content, as it is one of the AI copywriting tools for product descriptions, marketing, emails, etc.
