In a surprising move, AI-powered search startup Perplexity has expressed interest in acquiring TikTok, aiming to transform the platform with a completely new approach. Unlike other potential buyers, Perplexity plans to rebuild TikTok’s recommendation algorithm from scratch, host all data in the U.S., and make the technology open source for complete transparency.
Perplexity argues that it is uniquely positioned to manage TikTok without monopolizing the platform. The company envisions a more transparent system where users can see how videos are recommended. Other proposed changes include AI-driven upgrades powered by Nvidia’s Dynamo technology, built-in citations for video content, automatic translation for multilingual access, and deeper integration between TikTok and Perplexity accounts to enhance personalization.
TikTok has been under scrutiny in the U.S. due to privacy concerns linked to its China-based parent company, ByteDance. A potential ban was approved by the U.S. Supreme Court earlier this year, leading to temporary disruptions. The ban has been delayed until April 5 by an executive order, leaving TikTok’s future uncertain as the deadline approaches.
Perplexity is not the only company interested in TikTok’s U.S. operations. Tech giants such as Microsoft and Oracle, along with an investor group led by billionaire Frank McCourt, have also shown interest. However, TikTok’s estimated valuation of $30 billion to $50 billion poses a challenge for Perplexity, which is currently valued at around $18 billion and still raising funds.
Some industry experts question whether Perplexity’s bid is a serious offer or a publicity stunt, given the company’s history of headline-grabbing moves. From running high-profile ads mocking Google’s AI missteps to attempting sponsorships in Formula 1, Perplexity has often made bold, attention-seeking plays.
If successful, Perplexity’s proposed changes could revolutionize TikTok by making its algorithm transparent and user-friendly. However, with stiff competition and significant financial hurdles, it remains uncertain whether Perplexity can turn its vision into reality.
