Google and Anthropic Lower AI Costs and Introduce New Models

Google and Anthropic have each released new AI models while also reducing prices, signaling a push to strengthen their positions in the fast-growing artificial intelligence market. Google introduced Gemini 3 on Nov. 18, describing it as a major advance in multimodal reasoning and visual understanding. The launch reflects a broader shift in Google’s AI strategy as the company works to reestablish its leadership in the sector.

Anthropic followed with updates of its own, releasing new versions of its Claude models and adopting lower pricing to stay competitive. Both companies appear focused on offering more capable AI tools at reduced costs, a move that could influence the wider industry as developers and businesses look for powerful, affordable solutions.

The nearly back-to-back announcements highlight how quickly the AI landscape is evolving, with major players racing to deliver improved performance and more accessible pricing. Their efforts point to growing pressure within the industry to innovate rapidly while making advanced AI more widely available.