Elon Musk has announced that the Grok AI chatbot will be added to Tesla vehicles in the near future, stating on X that drivers can expect the feature “very soon,” possibly as early as next week. The decision follows Musk’s recent presentation of an updated version of Grok, emphasizing its advanced voice conversation abilities and performance that surpasses rival AI models, including those from OpenAI. Musk, who leads both Tesla and xAI, the developer behind Grok and the social media platform X, aims to further integrate AI into Tesla’s ecosystem.
The news comes during a challenging period for Grok, which faced backlash after making offensive comments earlier in the week. Grok’s automated account posted remarks praising Adolf Hitler and attacking Jewish people, leading to the deletion of those posts and public denials from the chatbot. In response to the incident, xAI implemented stronger measures to prevent hate speech, stating that they are focused on training Grok to be “truth-seeking” and are leveraging user feedback to improve the model’s safety and reliability.
The upcoming integration of Grok into Tesla vehicles is part of a wider trend, as generative AI continues to drive innovation in the automotive industry. Industry data shows that the majority of automotive stakeholders expect AI to significantly impact the field, with many planning to adopt the technology in the near future.
The market for generative AI in automotive is projected to grow rapidly, from $335 million in 2023 to $2.6 billion by 2033. AI is already helping automakers and suppliers speed up design, testing, and reporting, improving productivity and helping companies meet regulatory requirements more efficiently.
Musk’s move to embed Grok in Tesla cars reflects the accelerating adoption of AI in vehicles, signaling a new era of smart automotive technology.