Amazon has denied reports that Anthropic’s AI model powers its newly upgraded Alexa. According to a CNBC report, sources claimed that Claude, Anthropic’s large language model, was handling most of the user queries on the revamped Alexa. However, Amazon dismissed these claims, calling them false. The company stated that its in-house AI model, Nova, handled over 70% of Alexa interactions in the past four weeks, including complex requests. While acknowledging that different AI models contribute to Alexa’s functionality, Amazon emphasized that the primary goal is to provide the best possible user experience.
The upgraded Alexa, branded as Alexa+, comes with new generative AI capabilities, making it more conversational and intelligent than its previous versions. The new features allow users to complete various tasks, such as ordering groceries, booking a ride, or scheduling home repairs. Additionally, Alexa+ can send text messages, navigate websites, and perform tasks via Alexa.com and a dedicated mobile app.
Despite the enhancements, the launch of Alexa+ faced several delays, partly due to technical challenges, including instances where the AI provided incorrect or misleading information during testing. Amazon CEO Andy Jassy highlighted how foundational AI models have made technology more accessible, enabling advancements like those seen in the latest Alexa update.
The improved Alexa aligns with ongoing trends in voice-controlled technology, with research indicating that nearly two-thirds of Americans have used such technology in the past year. Voice assistants continue to gain popularity as consumers seek more innovative, more efficient ways to manage daily tasks hands-free. While AI-driven features are shaping the future of smart assistants, Amazon remains firm in stating that its own AI model, Nova, is responsible for powering the majority of Alexa’s advanced capabilities.
