Amazon launches Alexa.com, bringing Alexa+ AI to the web

Amazon has expanded its AI-powered digital assistant, Alexa+, to the web with the launch of Alexa.com, announced at CES 2026 in Las Vegas. The new site is rolling out to Alexa+ Early Access customers and allows users to interact with the assistant online in a chatbot-style format, similar to other popular AI services. The move reflects Amazon’s belief that for Alexa+ to stay competitive, it must be available everywhere, not just on smart home devices.

Alexa already has a large presence in homes through Echo speakers and smart displays, with more than 600 million devices sold worldwide. By bringing Alexa+ to the web and updating its mobile app with a more chat-focused interface, Amazon aims to make the assistant easier to use across phones, browsers, and eventually for people who may not own an Alexa device at all.

On Alexa.com, users can rely on Alexa+ for tasks such as exploring complex topics, creating content, and planning trips. Amazon is positioning the assistant as especially useful for families, with features that go beyond general chat. These include managing calendars and to-do lists, controlling smart home devices, making dinner reservations, adding groceries to Amazon Fresh or Whole Foods carts, saving recipes, and planning family activities like movie nights with personalized recommendations.

Amazon has also expanded the services connected to Alexa+, adding partners such as Angi, Expedia, Square, and Yelp, alongside existing integrations like OpenTable, Ticketmaster, Uber, and others. The website includes a navigation sidebar that lets users quickly return to ongoing tasks, such as checking appointments, reviewing shopping lists, or adjusting home settings.

A major focus of the expansion is encouraging users to share personal documents, emails, and calendar access so Alexa+ can act as a central hub for managing family schedules and reminders. This is an area where Amazon faces competition from companies with established productivity tools, but Alexa.com will now support uploading and managing files that can also appear on Echo Show displays.

Daniel Rausch, Amazon’s VP of Alexa and Echo, said most Alexa+ usage involves tasks other AI assistants cannot handle, particularly those tied to the home. He added that adoption has been strong, with users having more conversations, shopping more, and using recipes and smart home features more often than with the original Alexa. While some users report mistakes, Amazon says opt-out rates remain very low as Alexa.com begins its wider rollout.