Alibaba has entered the smart glasses market with its first AI-powered wearable, set to launch in China by the end of 2025. The device, called Quark AI Glasses, integrates Alibaba’s Qwen large language model and its Quark AI assistant, offering hands-free communication and a range of everyday utilities.
The glasses allow users to make calls, stream music, get real-time translation, transcribe meetings, navigate, take photos, make payments through Alipay, and even compare prices on Alibaba’s Taobao shopping platform. The goal is to provide practical, on-the-go AI assistance, from translating conversations in street markets to finding the best deals online.
Alibaba’s move places it in direct competition with global tech players like Meta, which has partnered with Ray-Ban on smart glasses, as well as domestic rivals like Xiaomi. The company hopes to differentiate itself by leveraging its established ecosystem of services and its homegrown AI models.
The Quark assistant, already popular as a mobile app in China, will now be paired with hardware for a more seamless user experience. With natural language processing powered by Alibaba’s Qwen model, the glasses are designed to respond to voice commands and integrate smoothly with everyday tasks.
Pricing and detailed specifications are yet to be revealed, but Alibaba says more information will be shared closer to launch. The company sees wearable AI as the next step beyond smartphones, offering hands-free, voice-controlled convenience throughout the day.
By bundling its navigation, payment, and shopping services into one device, Alibaba aims to make AI assistance more personal and accessible. Whether these glasses can succeed will depend on their ease of use, performance, and affordability, but they mark a significant push into the growing smart eyewear market.
