OpenAI’s powerful image generation model, previously exclusive to ChatGPT, is now being integrated into third-party tools like Adobe and Figma. The model, named “gpt-image-1,” is a multimodal system capable of generating detailed, stylistically diverse images from simple text prompts. With its broader release through OpenAI’s API, companies can now use this technology to enhance their creative platforms.
Adobe has started incorporating the model into its creative apps, including Firefly and Express. This integration gives users more freedom to experiment with different visual styles, combining AI-driven content generation with Adobe’s robust editing tools. Whether you’re a business professional, hobbyist, or digital artist, the added flexibility means quicker idea development and broader creative possibilities.
Figma is also embracing the new model in its design platform. Starting immediately, users can generate and edit images within Figma Design simply by describing what they want. The tool allows users to change styles, add or remove elements, expand scenes, and iterate rapidly without leaving the workspace. This can significantly speed up visual prototyping and collaborative design processes.
According to OpenAI, this move is just the beginning. The company is working with additional partners like Canva, GoDaddy, and Instacart to explore further use cases where AI-generated images can add value. The “gpt-image-1” model is initially available through OpenAI’s Images API, with support for the Responses API expected soon.
OpenAI describes the model as “natively multimodal,” capable of following custom instructions, rendering text accurately, and using real-world knowledge to inform visual content. These abilities make it suitable for a wide range of applications—from marketing visuals to product design and educational materials.
This rollout marks a significant step in making cutting-edge AI tools more accessible and integrated across familiar platforms. With companies like Adobe and Figma leading the way, users across industries will soon have even more powerful and intuitive creative tools at their fingertips.
