Strella is an AI-powered customer research platform designed to streamline qualitative data collection, analysis, and reporting. It automates key stages of customer research, from participant recruitment to AI-moderated interviews and real-time insight generation. The platform provides tools like AI-crafted discussion guides, automated highlight reels, and interview synthesis, helping teams reduce research timelines significantly.
Strella also supports multilingual interviews, allowing global research without the hassle of language barriers. Whether you’re a product manager, UX researcher, or marketing strategist, Strella makes it easy to gather meaningful customer feedback and turn it into clear, actionable insights. Built for speed and precision, the platform empowers businesses to make smarter decisions based on real customer voices.
| Strella Review Summary | |
| Performance Score | A+ |
| Content/Output Quality | Highly Relevant, Actionable Insights |
| Interface | User-Friendly, Intuitive Design |
| AI Technology |
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| Purpose of Tool | Streamline customer research through AI-driven interviews and analysis |
| Compatibility | Web-Based, Mobile-Compatible |
| Pricing | Paid plans starting from $150/month |
Who is Best for Using Strella?
- Anyone: Those seeking to enhance customer understanding through efficient, AI-driven research methodologies.
- UX Researchers: Those aiming to conduct in-depth user interviews and generate rapid, high-quality insights.
- Product Managers: Those looking to validate product decisions by gathering authentic customer feedback.
- Marketing Teams: Those interested in understanding customer behavior to fine-tune messaging and campaigns.
- Business Analysts: Those who require well-structured qualitative data to support decision-making and strategy.
Strella Key Features
| AI-Moderated Interviews | Real-Time Data Analysis | Multilingual Support |
| AI-Generated Discussion Guides | Participant Recruitment Tools | Automated Reporting and Insights |
| Integration with CRM Systems | Secure Data Handling and Privacy Controls |
Is Strella Free?
Strella does not offer a free plan but provides a 14-day free trial to explore its capabilities. After the trial, users can select from the following paid subscription plans:
Strella Pricing Plans
- Starter Plan – $150/month
- 16 AI-moderated interviews per month
- Unlimited users access
- Global participant panel recruitment
- AI-generated insights and highlight reels
- Desktop and mobile compatibility
- Ability to include stimuli in interviews
- Insight querying tools
- Pro Plan – $400/month
- 40 AI-moderated interviews per month
- All Starter Plan features included
- AI-generated reports for deep analysis
- Ability to upload external calls for analysis
- External screening and recruitment services
- Enterprise Plan – Custom Pricing
- Custom number of interviews per month
- All Pro Plan features plus:
- Segmentation and tagging capabilities
- Access to research repository and data exports
- Dedicated support team and private templates
- CRM integrations and collaboration features
- Compliance reporting and security reviews
- Single Sign-On (SSO) and enterprise-level security
Strella Pros & Cons
Pros
- Significantly speeds up the customer research process.
- Delivers high-quality, actionable insights consistently.
- User-friendly interface for all skill levels.
- Supports global research with multilingual capabilities.
- Full research workflow from recruitment to reporting in one platform.
Cons
- No permanent free plan available after the trial period.
- Learning curve for teams unfamiliar with AI research platforms.
- Custom pricing for enterprise plans may limit budgeting transparency.
- Requires a stable internet connection for real-time features.
- Limited functionality in offline environments.
FAQs
Can Strella conduct interviews in multiple languages?
Yes, Strella supports multilingual interviews, allowing engagement with participants across different regions seamlessly.
Is it possible to integrate Strella with existing CRM systems?
Yes, Strella provides CRM integration, enabling easy synchronization of insights with your existing customer relationship management tools.
Does Strella offer participant recruitment services?
Yes, Strella includes recruitment tools with access to a global participant panel of over three million individuals.
