Scale Insights is an AI-driven Amazon advertising automation platform built specifically for FBA sellers. It simplifies and optimizes the management of Amazon PPC (Pay-Per-Click) campaigns by using algorithmic strategies, smart automation, and performance tracking. Sellers can automate keyword harvesting, adjust bids dynamically, schedule ads, and implement rules for every ad scenario without relying on guesswork.
Designed to eliminate tedious manual work and guess-based optimization, Scale Insights empowers eCommerce sellers to boost ROAS, cut wasted spend, and increase profits effortlessly. The tool is best known for its scalability, making it suitable for both small sellers and large agencies managing thousands of SKUs. With no Chrome extensions or daily log-ins required, it�s designed for sellers who want performance and peace of mind.
Scale Insights Review Summary Performance Score
A
Content/Output Quality
Data-Driven, ROI-Focused
Interface
Clean & Functional
AI Technology
- Predictive Automation
- AI Rule-Based Triggers
- Smart Bid Management
- Automated Keyword Mining
Purpose of Tool
Automate and optimize Amazon PPC ads for higher ROI
Compatibility
Web-Based
Pricing
Free Trial + Paid plans starting from $57/month
Who is Using Scale Insights?
- Amazon FBA sellers: Automating their PPC campaigns to focus on growth, not tedious ad management.
- Ecommerce brands: Scaling ad spend and needing better ROAS from Amazon-sponsored products.
- Agencies: Managing multiple seller accounts and looking for hands-free automation and reporting.
- Private-label sellers: Aiming to scale product launches using AI-optimized keyword bidding strategies.
Scale Insights Key Features Automated Keyword Harvesting
Smart Negative Keyword Rules
Dayparting (Time-Based Ad Scheduling)
Custom Rule Engine
Bulk Campaign Management
Dynamic Bid Adjustments
Search Term Isolation
Profitable Keyword Discovery
Multi-Campaign Targeting
Is Scale Insights Free?
Scale Insights offers a 14-day free trial, with access to all core automation and reporting features. After the trial, sellers can choose from the following paid plans:
Pricing Plans
- Starter Plan � $57/month: Unlimited ASINs, Full Automation Engine, Rule-Based Optimization, Search Term Reports, Single Brand Access.
- Advanced Plan � $97/month: Everything in Starter, plus: Multi-Brand Support, Bulk Rule Import/Export, Cross-Account Management, Enhanced Historical Data Access.
- Agency Plan � $247/month: All Advanced features, Unlimited Brands, Client Reporting Tools, Dedicated Support Channel, API Access for Custom Integrations.
Scale Insights Pros & Cons
Fully automates Amazon ad campaigns with powerful rule-based logic
Significantly reduces manual PPC management workload
Boosts profitability by minimizing wasted ad spend
Offers advanced features like dayparting and auto-negation
Tailored specifically for Amazon FBA sellers
Requires an understanding of ad metrics for optimal setup
Can be overwhelming for complete PPC beginners
No mobile app version for on-the-go edits
Pricing might be steep for low-volume sellers
Limited support outside Amazon�s ecosystem
