Scale Insights is an AI-driven Amazon advertising automation platform built specifically for FBA sellers. It simplifies and optimizes the management of Amazon PPC (Pay-Per-Click) campaigns by using algorithmic strategies, smart automation, and performance tracking. Sellers can automate keyword harvesting, adjust bids dynamically, schedule ads, and implement rules for every ad scenario without relying on guesswork.
Designed to eliminate tedious manual work and guess-based optimization, Scale Insights empowers eCommerce sellers to boost ROAS, cut wasted spend, and increase profits effortlessly. The tool is best known for its scalability, making it suitable for both small sellers and large agencies managing thousands of SKUs. With no Chrome extensions or daily log-ins required, it’s designed for sellers who want performance and peace of mind.
| Scale Insights Review Summary | |
| Performance Score | A |
| Content/Output Quality | Data-Driven, ROI-Focused |
| Interface | Clean & Functional |
| AI Technology |
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| Purpose of Tool | Automate and optimize Amazon PPC ads for higher ROI |
| Compatibility | Web-Based |
| Pricing | Free Trial + Paid plans starting from $57/month |
Who is Using Scale Insights?
- Amazon FBA sellers: Automating their PPC campaigns to focus on growth, not tedious ad management.
- Ecommerce brands: Scaling ad spend and needing better ROAS from Amazon-sponsored products.
- Agencies: Managing multiple seller accounts and looking for hands-free automation and reporting.
- Private-label sellers: Aiming to scale product launches using AI-optimized keyword bidding strategies.
Scale Insights Key Features
| Automated Keyword Harvesting | Smart Negative Keyword Rules | Dayparting (Time-Based Ad Scheduling) |
| Custom Rule Engine | Bulk Campaign Management | Dynamic Bid Adjustments |
| Search Term Isolation | Profitable Keyword Discovery | Multi-Campaign Targeting |
Is Scale Insights Free?
Scale Insights offers a 14-day free trial, with access to all core automation and reporting features. After the trial, sellers can choose from the following paid plans:
Pricing Plans
- Starter Plan – $57/month: Unlimited ASINs, Full Automation Engine, Rule-Based Optimization, Search Term Reports, Single Brand Access.
- Advanced Plan – $97/month: Everything in Starter, plus: Multi-Brand Support, Bulk Rule Import/Export, Cross-Account Management, Enhanced Historical Data Access.
- Agency Plan – $247/month: All Advanced features, Unlimited Brands, Client Reporting Tools, Dedicated Support Channel, API Access for Custom Integrations.
Scale Insights Pros & Cons
Pros
- Fully automates Amazon ad campaigns with powerful rule-based logic
- Significantly reduces manual PPC management workload
- Boosts profitability by minimizing wasted ad spend
- Offers advanced features like dayparting and auto-negation
- Tailored specifically for Amazon FBA sellers
Cons
- Requires an understanding of ad metrics for optimal setup
- Can be overwhelming for complete PPC beginners
- No mobile app version for on-the-go edits
- Pricing might be steep for low-volume sellers
- Limited support outside Amazon’s ecosystem
FAQs
How does Scale Insights automate PPC campaigns?
It uses AI-powered rules and keyword harvesting to manage bids, schedule ads, and pause underperformers.
Can I use Scale Insights for multiple Amazon brands?
Yes, the Advanced and Agency plans support multiple brands and accounts under one dashboard.
What happens after the 14-day free trial ends?
You’ll need to upgrade to one of the paid plans to continue using the platform’s automation and reporting features.
