Refactory is an AI-powered UX writing and content testing platform designed to improve clarity, usability, and tone in product interfaces. It allows product and design teams to test microcopy, error messages, CTAs, and onboarding content through AI feedback and real-user validation. You can generate alternate versions of your copy, run side-by-side comparisons, and collect usability data to guide decision-making. With pre-launch testing and in-app content experiments, Refactory is built to eliminate guesswork and help teams write UX copy that’s not only clear—but converts and retains users.
| Refactory Review Summary | |
| Performance Score | A |
| Content/Output Quality | Clear & Data-Validated |
| Interface | Clean & Team-Friendly |
| AI Technology |
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| Purpose of Tool | Test, improve, and validate UX copy and in-product messaging |
| Compatibility | Web-Based Platform |
| Pricing | Free trial + Paid plans from $25/month |
Who is Best for Using Refactory?
- UX Writers: Optimize button labels, help text, and flows with AI and human validation.
- Product Designers: Test copy before launch to avoid user confusion and drop-offs.
- Startup Teams: Improve onboarding, CTAs, and value messaging with quick iteration cycles.
- Content Strategists: Run A/B tests on microcopy and align tone with brand goals.
Refactory Key Features
| AI UX Copy Generator | Microcopy Clarity Testing | Side-by-Side Content Comparisons |
| Tone & Readability Analysis | Real-User Feedback Tools | Message Variation Generator |
| Pre-Launch Copy Validation | Collaborative Workspace |
Is Refactory Free?
Refactory offers a free trial for new users with limited tests and generation credits. Paid plans unlock full testing capabilities, advanced analytics, and team collaboration features.
Refactory Pricing Plans
- Free Trial – $0: Limited AI generations, 1 user feedback test, basic tone checks, access to core tools.
- Starter Plan – $25/month: Unlimited copy variations, 5 user feedback tests/month, full access to tone and clarity engine, export reports.
- Team Plan – $69/month: All Starter features, unlimited tests and projects, multi-user collaboration, priority test processing, custom branding for reports.
Refactory Pros & Cons
Pros
- Combines AI generation with real-world testing
- Speeds up UX copy review and decision-making
- Great for teams with frequent microcopy updates
- Intuitive interface for designers and writers alike
- Improves product clarity and conversion
Cons
- Free plan is very limited in feedback tests
- Lacks integrations with major design tools
- Mobile support is browser-based only
- May be overkill for content-light products
- No native desktop app
FAQs
What type of content can I test in Refactory?
You can test microcopy like buttons, tooltips, onboarding flows, popups, error messages, and short-form product content.
Does Refactory help generate copy too?
Yes, the platform includes an AI UX writer that suggests and rewrites content based on your objectives.
Can I collect feedback from real users?
Yes, paid plans include the ability to run real-user tests to gather insights on copy clarity and effectiveness.
