AWhy It is an AI-powered user research platform that automates the process of conducting, recording, and analyzing user interviews through interactive AI avatars. Designed for UX researchers, product managers, and marketers, it lets users test concepts, interfaces, or messaging by simulating real conversations with targeted personas. These AI avatars collect authentic feedback based on structured prompts and conversational logic, helping teams gather honest responses at scale. With built-in analytics, emotion detection, and automatic insight generation, AWhy It streamlines everything from idea validation to feature testing. No more scheduling participants, transcribing calls, or manually extracting insights�just actionable data, fast.
Performance Score
A
Content/Output
Insight-Rich, Conversational Data
Interface
Sleek, Research-Oriented Dashboard
AI Technology
- Conversational AI
- Voice Avatars
- Sentiment Analysis
- NLP
Purpose of Tool
Automate and scale user interviews for product and UX research
Compatibility
Web-Based Platform
Pricing
Paid plans available (starting at �29/month)
Who is Best for Using AWhy It?
- UX Researchers: Run rapid, high-volume interviews and gather user reactions with zero coordination.
- Product Managers: Validate features and concepts before launch using scalable, AI-conducted user testing.
- Startup Founders: Replace weeks of qualitative research with fast insights from target audiences.
- Growth Marketers: Test messaging, landing pages, or visuals to understand user motivations and friction.
- Agencies & Freelancers: Offer scalable research as a service by letting clients hear directly from AI-driven users.
AI-Avatar-Led Interviews
Automated User Research
Emotion & Sentiment Detection
Real-Time Transcripts
Insight Summarization
Conversational Logic Tree Builder
Persona Customization
Video Playback of Interviews
Collaborative Dashboard
Exportable Research Reports
Is AWhy It Free?
AWhy It does not currently offer a free plan, but pricing is accessible and starts at �29/month depending on your needs. Here's a look at available plans:
AWhy It Pricing Plans
- Starter Plan � �29/month: 5 AI-led interviews/month, basic analytics and summaries, access to standard personas, export transcripts and videos.
- Pro Plan � �89/month: 25 interviews/month, custom personas and flows, sentiment and emotion tracking, insight reports and data export, team collaboration features.
- Business Plan � Custom Pricing: Unlimited interviews, white-labeling options, dedicated support, API & integrations, compliance and data governance tools.
AWhy It Pros & Cons
Speeds up user research dramatically
Scalable, repeatable interviews anytime
High-quality insights with zero manual effort
Emotion and sentiment detection adds depth
Great UI and exportable deliverables
No free tier or trial at the moment
Avatar responses may miss nuanced follow-ups
Not suited for deep ethnographic-style research
Customization features limited to paid tiers
Relies on quality of prompt/question design
