LavaMetrics is a privacy-first, no-code analytics platform that uses AI to deliver real-time insights into user behavior via heatmaps, session replays, scroll tracking, and engagement metrics. It helps you optimize UX and increase conversions by visually showing how users click, move, scroll, and interact with your site�without requiring cookies or user login data.
It's designed to help businesses of any size understand friction points, analyze traffic, and take action without relying on traditional analytics platforms or bulky integrations. Simply install one line of code, and the platform starts capturing meaningful data instantly.
LavaMetrics Review Summary Performance Score
A+
Content/Output
Real-Time, Visual, Actionable
Interface
Sleek, Visual, No-Code Dashboard
AI Technology
- Predictive Analytics
- Smart Heatmaps
- Scroll Intelligence
- Bot Filtering
Purpose of Tool
Visualize user behavior and optimize web performance without cookies
Compatibility
Web-Based, Works with Any CMS/Builder
Pricing
Free Plan Available; Paid Plans from $19/month
Who is Best for Using LavaMetrics?
- CRO & UX specialists: Track user flow, optimize layouts, and reduce bounce rates through heatmaps and replays.
- Founders & indie hackers: Identify friction points and improve conversions without needing a dev team or setup overhead.
- Marketing teams: Use scroll data and intent tracking to align content layout with user attention zones.
- Product managers: Use session replays to validate feature interactions and streamline user journeys pre-launch.
AI-Driven Click & Scroll Heatmaps
Session Replays (No Cookies Needed)
Conversion Funnels
Element-Level Interaction Tracking
Real-Time Visitor Behavior Dashboard
Auto Bot Filtering
One-Line Installation Script
GDPR & Privacy-First Design
Is LavaMetrics Free?
Yes, LavaMetrics offers a forever free plan with basic behavior tracking features. For growing teams and deeper insights, premium plans are available.
LavaMetrics Pricing Plans
- Free Plan: 1 website, up to 1,000 pageviews/month, basic heatmaps and scrollmaps, no credit card required.
- Pro Plan � $19/month: 10,000+ pageviews, full session replays, advanced conversion tracking, smart segmentation and filters.
- Growth Plan � $49/month: Unlimited websites, unlimited pageviews, API access & custom integrations, priority support.
LavaMetrics Pros & Cons
Cookie-less tracking = privacy compliant
Super lightweight script, no site speed impact
Beautiful UI for visualizing visitor journeys
Excellent free plan for early-stage websites
Works with Webflow, WordPress, Shopify & more
No mobile app yet
Free plan limited to 1,000 pageviews
Session replays only in paid plans
Lacks built-in A/B testing (for now)
Custom events require Growth Plan
