Amazon has unveiled a range of generative AI tools designed to enhance the shopping experience for both customers and sellers. During the Accelerate event on Thursday, Amazon introduced an exciting feature that delivers personalized product recommendations right on the homepage, leveraging customers’ search, browsing, and purchase history.
Alongside this exciting new feature, the recommendations will include broader categories tailored to customers’ shopping habits, like those for holiday events or sporting activities. The company has indicated that it’s utilizing large language models for this, but has not disclosed how this differs from the current user experience
The feature will enhance product descriptions to align closely with user interests. For instance, terms like “gluten-free” will take center stage in the descriptions of products for customers who frequently search for gluten-free options. This means shoppers will easily find what they love, making the browsing experience more tailored and enjoyable.
Amazon has rolled out innovative tools like free video generation for third-party sellers, making video marketing feel almost magical. This tool takes product images and transforms them into AI-generated clips seamlessly.
The company emphasizes that this feature aims to make video marketing more accessible and budget-friendly. A study from animated video firm Wyzowl reveals that 89 percent of consumers are eager to see more videos from brands, underscoring the demand for engaging visual content.
Additionally, Amazon has introduced a new live image feature to its image generator announced last year. This exciting tool enables users to create animated still images, adding a dynamic element to their visuals. Both the live image feature and video generator are currently in beta, available to select US advertisers, where they will be fine-tuned before a broader rollout.
Additionally, Amazon has revealed “Project Amelia “. A chatbot that provides users with customized suggestions for their businesses. For example, they can ask Project Amelia “How is my business doing?” to obtain a matrix or detailed progress information. Amazon further stated that the beta program, which is currently only available to specific US businesses, will expand to more US vendors in the upcoming weeks and eventually be available in more countries.
The latest advancements like Project Amelia and the utilization of generative AI for product description has shown Amazon’s commitment to the advancements in AI. The company is also optimistic about a bright future in the evolving AI landscape, aiming to leverage these technologies to enhance the shopping experience for customers and sellers.
