Relay Club is an AI-powered influencer gifting platform that enables brands to send their products to vetted creators in exchange for organic exposure, unboxings, and user-generated content (UGC). The platform uses AI matching to align brand products with influencers most likely to engage and post content, removing the need for manual outreach or negotiations. Brands simply upload their products, set goals, and Relay Club handles campaign execution�from creator selection to shipping to content tracking. It�s a plug-and-play solution for generating authentic social proof at scale, especially on platforms like TikTok and Instagram.
Relay Club Review Summary Performance Score
A
Content/Output Quality
Authentic & Creator-Driven
Interface
Intuitive & E-Commerce Friendly
AI Technology
- Influencer Matching AI
- Engagement Prediction Engine
- Campaign Automation
Purpose of Tool
Automate influencer gifting to generate organic social content
Compatibility
Web-Based
Pricing
Free to join; Pay-per-campaign (custom rates)
Who is Best for Using Relay Club?
- E-commerce Brands: Looking to build UGC and awareness through product seeding instead of expensive ads.
- DTC Startups: Who want creator buzz without managing a full influencer team.
- Social Media Managers: Needing consistent content from real creators.
- PR Agencies: Running brand campaigns that require trusted, automated influencer outreach.
AI-Powered Influencer Matching
Product Gifting Campaign Setup
Shipping & Fulfillment Integration
Content Collection & Tracking
Campaign ROI Dashboard
No Manual Negotiation Required
Creator Discovery Filters
Auto Opt-In for Influencers
Is Relay Club Free?
Yes, Relay Club is free for brands to join and browse. However, launching a campaign incurs costs based on gifting volume, influencer tier, and shipping. Exact pricing is customized per campaign, but there's no monthly subscription required.
Relay Club Pricing Plans
- Free to Join: Access to influencer discovery tools, product listing and campaign setup, view influencer opt-in interest.
- Pay-Per-Campaign: Gifting + shipping fees, content performance dashboard, end-to-end logistics and support.
Relay Club Pros & Cons
Fully automates product seeding to influencers
No need for ongoing ad spend or contracts
Generates authentic UGC for reuse
Flexible campaign size and budget options
Easy setup even for small brands
Influencer posts not 100% guaranteed
No control over exact content style or timing
Requires shipping inventory for each campaign
Less useful for high-ticket or service-based brands
Limited insights without launching a campaign
