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  4. Relay Club
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Relay Club

(4.4)

Claim All AI Tool
FreePaid Plan - Custom

Platform:

Web

Best for:

Automating Influencer Gifting and UGC Campaigns

Free Trial:

Not Available

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AIChief Verdict
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AIChief Rating

(4.4)

Visit Relay Club

Relay Club is an AI-powered influencer gifting platform that enables brands to send their products to vetted creators in exchange for organic exposure, unboxings, and user-generated content (UGC). The platform uses AI matching to align brand products with influencers most likely to engage and post content, removing the need for manual outreach or negotiations. Brands simply upload their products, set goals, and Relay Club handles campaign execution—from creator selection to shipping to content tracking. It’s a plug-and-play solution for generating authentic social proof at scale, especially on platforms like TikTok and Instagram.

Features

(4.4)

Accessibility

(4.4)

Compatibility

(4.4)

User Friendliness

(4.5)

Relay Club is an AI-powered influencer gifting platform that enables brands to send their products to vetted creators in exchange for organic exposure, unboxings, and user-generated content (UGC). The platform uses AI matching to align brand products with influencers most likely to engage and post content, removing the need for manual outreach or negotiations. Brands simply upload their products, set goals, and Relay Club handles campaign execution�from creator selection to shipping to content tracking. It�s a plug-and-play solution for generating authentic social proof at scale, especially on platforms like TikTok and Instagram.

Relay Club Review Summary
Performance Score
A
Content/Output Quality
Authentic & Creator-Driven
Interface
Intuitive & E-Commerce Friendly
AI Technology
  • Influencer Matching AI
  • Engagement Prediction Engine
  • Campaign Automation
Purpose of Tool
Automate influencer gifting to generate organic social content
Compatibility
Web-Based
Pricing
Free to join; Pay-per-campaign (custom rates)

Who is Best for Using Relay Club?

  • E-commerce Brands: Looking to build UGC and awareness through product seeding instead of expensive ads.
  • DTC Startups: Who want creator buzz without managing a full influencer team.
  • Social Media Managers: Needing consistent content from real creators.
  • PR Agencies: Running brand campaigns that require trusted, automated influencer outreach.
Relay Club Key Features
AI-Powered Influencer Matching
Product Gifting Campaign Setup
Shipping & Fulfillment Integration
Content Collection & Tracking
Campaign ROI Dashboard
No Manual Negotiation Required
Creator Discovery Filters
Auto Opt-In for Influencers

Is Relay Club Free?

Yes, Relay Club is free for brands to join and browse. However, launching a campaign incurs costs based on gifting volume, influencer tier, and shipping. Exact pricing is customized per campaign, but there's no monthly subscription required.

Relay Club Pricing Plans

  • Free to Join: Access to influencer discovery tools, product listing and campaign setup, view influencer opt-in interest.
  • Pay-Per-Campaign: Gifting + shipping fees, content performance dashboard, end-to-end logistics and support.

Relay Club Pros & Cons

Pros
Fully automates product seeding to influencers
No need for ongoing ad spend or contracts
Generates authentic UGC for reuse
Flexible campaign size and budget options
Easy setup even for small brands
Cons
Influencer posts not 100% guaranteed
No control over exact content style or timing
Requires shipping inventory for each campaign
Less useful for high-ticket or service-based brands
Limited insights without launching a campaign

FAQs

Do influencers get paid through Relay Club?

No, Relay Club focuses on gifting only—creators receive products in exchange for content, not monetary payment.

Can I approve which influencers get my product?

Yes, brands can review and approve influencer applications before shipping out products.

What platforms does Relay Club support?

Primarily TikTok and Instagram, with support for other visual-first platforms depending on campaign setup.

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Editorial Staff

The Editorial Staff at AIChief is a team of Professional Content writers with extensive experience in the field of AI and Marketing. AIChief was Founded in 2023, AIChief has quickly grown to become the largest free AI resource hub in the industry. Stay connected with them on Facebook, Instagram and X for the latest updates.

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