Relay Club is an AI-powered influencer gifting platform that enables brands to send their products to vetted creators in exchange for organic exposure, unboxings, and user-generated content (UGC). The platform uses AI matching to align brand products with influencers most likely to engage and post content, removing the need for manual outreach or negotiations. Brands simply upload their products, set goals, and Relay Club handles campaign execution—from creator selection to shipping to content tracking. It’s a plug-and-play solution for generating authentic social proof at scale, especially on platforms like TikTok and Instagram.
| Relay Club Review Summary | |
| Performance Score | A |
| Content/Output Quality | Authentic & Creator-Driven |
| Interface | Intuitive & E-Commerce Friendly |
| AI Technology |
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| Purpose of Tool | Automate influencer gifting to generate organic social content |
| Compatibility | Web-Based |
| Pricing | Free to join; Pay-per-campaign (custom rates) |
Who is Best for Using Relay Club?
- E-commerce Brands: Looking to build UGC and awareness through product seeding instead of expensive ads.
- DTC Startups: Who want creator buzz without managing a full influencer team.
- Social Media Managers: Needing consistent content from real creators.
- PR Agencies: Running brand campaigns that require trusted, automated influencer outreach.
Relay Club Key Features
| AI-Powered Influencer Matching | Product Gifting Campaign Setup | Shipping & Fulfillment Integration |
| Content Collection & Tracking | Campaign ROI Dashboard | No Manual Negotiation Required |
| Creator Discovery Filters | Auto Opt-In for Influencers |
Is Relay Club Free?
Yes, Relay Club is free for brands to join and browse. However, launching a campaign incurs costs based on gifting volume, influencer tier, and shipping. Exact pricing is customized per campaign, but there’s no monthly subscription required.
Relay Club Pricing Plans
- Free to Join: Access to influencer discovery tools, product listing and campaign setup, view influencer opt-in interest.
- Pay-Per-Campaign: Gifting + shipping fees, content performance dashboard, end-to-end logistics and support.
Relay Club Pros & Cons
Pros
- Fully automates product seeding to influencers
- No need for ongoing ad spend or contracts
- Generates authentic UGC for reuse
- Flexible campaign size and budget options
- Easy setup even for small brands
Cons
- Influencer posts not 100% guaranteed
- No control over exact content style or timing
- Requires shipping inventory for each campaign
- Less useful for high-ticket or service-based brands
- Limited insights without launching a campaign
Do influencers get paid through Relay Club?
No, Relay Club focuses on gifting only—creators receive products in exchange for content, not monetary payment.
Can I approve which influencers get my product?
Yes, brands can review and approve influencer applications before shipping out products.
What platforms does Relay Club support?
Primarily TikTok and Instagram, with support for other visual-first platforms depending on campaign setup.
