LavaMetrics is a privacy-first, no-code analytics platform that uses AI to deliver real-time insights into user behavior via heatmaps, session replays, scroll tracking, and engagement metrics. It helps you optimize UX and increase conversions by visually showing how users click, move, scroll, and interact with your site—without requiring cookies or user login data.
It’s designed to help businesses of any size understand friction points, analyze traffic, and take action without relying on traditional analytics platforms or bulky integrations. Simply install one line of code, and the platform starts capturing meaningful data instantly.
| LavaMetrics Review Summary | |
| Performance Score | A+ |
| Content/Output | Real-Time, Visual, Actionable |
| Interface | Sleek, Visual, No-Code Dashboard |
| AI Technology |
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| Purpose of Tool | Visualize user behavior and optimize web performance without cookies |
| Compatibility | Web-Based, Works with Any CMS/Builder |
| Pricing | Free Plan Available; Paid Plans from $19/month |
Who is Best for Using LavaMetrics?
- CRO & UX specialists: Track user flow, optimize layouts, and reduce bounce rates through heatmaps and replays.
- Founders & indie hackers: Identify friction points and improve conversions without needing a dev team or setup overhead.
- Marketing teams: Use scroll data and intent tracking to align content layout with user attention zones.
- Product managers: Use session replays to validate feature interactions and streamline user journeys pre-launch.
LavaMetrics Key Features
| AI-Driven Click & Scroll Heatmaps | Session Replays (No Cookies Needed) | Conversion Funnels |
| Element-Level Interaction Tracking | Real-Time Visitor Behavior Dashboard | Auto Bot Filtering |
| One-Line Installation Script | GDPR & Privacy-First Design |
Is LavaMetrics Free?
Yes, LavaMetrics offers a forever free plan with basic behavior tracking features. For growing teams and deeper insights, premium plans are available.
LavaMetrics Pricing Plans
- Free Plan: 1 website, up to 1,000 pageviews/month, basic heatmaps and scrollmaps, no credit card required.
- Pro Plan – $19/month: 10,000+ pageviews, full session replays, advanced conversion tracking, smart segmentation and filters.
- Growth Plan – $49/month: Unlimited websites, unlimited pageviews, API access & custom integrations, priority support.
LavaMetrics Pros & Cons
Pros
- Cookie-less tracking = privacy compliant
- Super lightweight script, no site speed impact
- Beautiful UI for visualizing visitor journeys
- Excellent free plan for early-stage websites
- Works with Webflow, WordPress, Shopify & more
Cons
- No mobile app yet
- Free plan limited to 1,000 pageviews
- Session replays only in paid plans
- Lacks built-in A/B testing (for now)
- Custom events require Growth Plan
Is LavaMetrics GDPR compliant?
Yes. It uses no cookies and does not store personal data, making it fully privacy-compliant by default.
Can I see what users clicked on?
Absolutely. Heatmaps show click activity on every element, and session replays let you watch real-time user interactions.
Do I need a developer to install it?
Not at all. You can install it with one line of JavaScript code—perfect for non-technical users or Webflow users.
