Briefly is an AI-powered briefing platform designed for marketing, branding, and creative teams to streamline how they create, manage, and share campaign briefs. With tools like AskBriefly, advanced brand intelligence, and multiple brand canvases, users can generate thoughtful, high-impact briefs quickly and collaboratively. The platform supports team management, integrates with custom workflows, and helps ensure that everyone—from strategists to creatives—is aligned before the campaign even begins.
| Briefly Review Summary | |
| Performance Score | A |
| Content/Output Quality | Campaign-Ready, Structured, Team-Aligned |
| Interface | Sleek, Professional, Collaboration-Friendly |
| AI Technology |
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| Purpose of Tool | Build intelligent, collaborative creative briefs for campaigns and brands |
| Compatibility | Web-Based |
| Pricing | Starts at $52/month per user (billed annually); enterprise pricing custom |
Who is Best for Using Briefly?
- Marketing Teams: Standardize the briefing process and align strategy with creative execution.
- Creative Directors: Get clear, structured briefs that reduce revision cycles.
- Agencies: Manage multiple brands and client spaces with customized briefing workflows.
- Brand Managers: Use AI to refine goals, tone, and objectives for stronger brand storytelling.
- Enterprise Leaders: Ensure organization-wide consistency with reporting, integrations, and SAML SSO.
Briefly Key Features
| Brief Builder | AskBriefly AI Assistant | Personalized Inspiration & Prompting |
| Custom Brief Templates | Team & Role Management | Multiple Brand Canvases |
| Advanced Brand Intelligence | Priority Support | Reporting & Analytics (Enterprise) |
| White Labelling (Agency) | Shared Client Spaces & Flows |
Is Briefly Free?
No, Briefly does not offer a free plan, but users can start with a free trial. Pricing is based on user tier:
Briefly Pricing Plans
- Fancy Briefs – $52/month per user (billed annually): Brief Builder & AskBriefly, personalized inspiration + templates, team collaboration tools, multiple brand canvases, advanced brand intelligence, priority support.
- Heavyweight Boxers (Enterprise) – Custom Pricing: Everything in Fancy Briefs, SAML SSO, reporting & analytics, custom integrations, dedicated success manager.
- Briefly for Agencies – Custom Pricing: White labelling, brand intelligence engine, shared client spaces, custom briefing flows, custom contracts & DPAs.
Briefly Pros & Cons
Pros
- AI-assisted brief creation saves time and improves quality
- Built specifically for marketers and creative teams
- Great for brand consistency and team collaboration
- Multiple canvases support multi-brand workflows
- Clean UI with deep customization options
Cons
- No forever-free tier
- Pricing is per user, which can add up for large teams
- Requires annual billing for best rates
- Reporting & integrations locked to enterprise plan
- No mobile app (yet)
FAQs
Can Briefly generate a complete brief from scratch?
Yes. The AskBriefly tool uses AI to guide you through a smart question flow, helping you build briefs aligned with your campaign goals.
Does it support agency workflows?
Absolutely. The agency plan includes shared client spaces, white labelling, and custom briefing flows.
Can I use Briefly with multiple brands?
Yes. Fancy Briefs and up support multiple brand canvases so you can manage tone, identity, and assets across clients or departments.
Is Briefly only for marketing?
Primarily, yes—it’s tailored for marketing, branding, and creative campaign workflows. However, other teams can adapt it for project planning.
Can I integrate Briefly with other tools?
Only the Enterprise plan currently supports custom integrations. Contact sales to explore API access or platform connections.
