Adsata is a browser-based platform designed to conduct real-time webcam eyetracking studies, enabling users to analyze and understand visual interactions with digital content. By leveraging advanced machine learning algorithms, Adsata converts standard webcams into precise eyetracking tools, eliminating the need for specialized equipment. This approach democratizes access to eyetracking technology, making it both cost-effective and scalable.
The platform offers a suite of analytical tools, including heatmaps, path plots, and fixation metrics, which provide comprehensive insights into user behavior. These features are instrumental for UX designers, marketers, and researchers aiming to optimize user interfaces, improve conversion rates, and make informed design decisions based on empirical data.
| Adsata Review Summary | |
| Performance Score | A |
| Interface | Simple |
| AI Technology |
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| Purpose of Tool | Conducting webcam-based eyetracking studies for UX research and design optimization |
| Compatibility | Web-based |
| Pricing | Free plan available; Paid plans starting from €160/month |
Who is Best for Using Adsata?
- UX Designers and Researchers: To gain empirical insights into user behavior and optimize interface designs effectively.
- Marketing Professionals: To evaluate the visual impact of campaigns and enhance strategies based on user attention data.
- E-commerce Businesses: To understand customer navigation patterns and improve online shopping experiences for higher conversions.
- Academic Researchers: To conduct studies on visual attention and cognition using accessible eyetracking methodologies.
- Web Developers: To assess and refine website layouts by analyzing real user interaction data.
Adsata Key Features
| Real-time Webcam Eyetracking | Aggregated Heatmaps | Path Plots |
| Fixation Metrics | GDPR Compliance | Remote Participation |
| Insights Dashboard | Raw Data Export | Support and Training |
Is Adsata Free?
Adsata offers a range of subscription plans to accommodate various user needs:
Free
- Price: €0/month
- Features:
- Access to 6 preset images
- 10 eyetracking sessions
- No credit card required
Explore
- Price: €160/month
- Features:
- Unlimited studies
- 50 eyetracking sessions
- 5 images per study
- 5-minute session recordings
- Insights dashboard and metrics
- Raw data export
- Support and training
Research
- Price: €800/month
- Features:
- Unlimited studies
- 200 eyetracking session
- Unlimited images per study
- 10-minute session recordings
- Insights dashboard and metrics
- Raw data export
- Support and 1-hour live training
Educational
- Price: €50/month
- Features:
- All features of the Explore plan
- Available for educational institutions upon request
Enterprise | Self-Hosted
- Price: Custom pricing
- Features:
- Tailored solutions for companies, universities, or individuals
- Total control through a self-hosted option
- Contact Adsata for more details
Adsata Pros and Cons
Pros
- Transforms standard webcams into eyetracking devices, eliminating the need for specialized hardware.
- Offers real-time data collection and analysis for immediate insights into user behavior.
- Provides a user-friendly interface that simplifies the creation and management of eyetracking studies.
- Ensures full GDPR compliance, safeguarding participant data and privacy.
- Supports remote participation, allowing studies to include a diverse and global user base.
Cons
- Relies on participants having access to webcams, which may limit the pool of potential respondents.
- Requires a stable internet connection for optimal performance during studies.
- May present a learning curve for users unfamiliar with eyetracking methodologies.
FAQs
How accurate is Adsata’s eyetracking technology?
Adsata’s tests indicate that 95% of gaze points predicted fall within 110-150 pixels of the actual point viewed, comparable to the size of the “G” on Google’s homepage.
Can I use Adsata without installing any software?
Yes, Adsata is completely web-based. Participants only need a webcam and a browser—no downloads or installations are required.
Is Adsata suitable for large-scale studies?
Yes, with its enterprise and research plans, Adsata supports unlimited studies and hundreds of sessions, making it ideal for large-scale research.
