Recraft AI is a browser-based image and vector generation platform that turns text prompts into professional-grade design assets. Unlike other image tools, Recraft allows users to create artwork in vector, raster, and icon formats�making it uniquely suited for brand assets, illustrations, and UIs.
Users can generate scenes, patterns, logos, or illustrations and then refine them using powerful style controls. The model adapts to brand tones and offers infinite variations with visual consistency.
Whether you're creating from scratch or refining outputs, Recraft gives you design-ready results perfect for use in marketing, product design, or editorial content.
Recraft AI Review Summary Performance Score
A+
Content/Output
Stylized, Editable, Scalable
Interface
Smooth, Design-Centric
AI Technology
- Text-to-Vector Engine
- Style Transfer AI
- Image Variations & Upscaling
- Visual Prompt Parsing
Purpose of Tool
Generate and refine editable AI visuals in vector or raster formats
Compatibility
Web-Based
Pricing
Free Plan + Paid Plans (from $20/month)
Who is Best for Using Recraft AI?
- Brand Designers: Quickly generate icons, logos, and scalable brand assets that match guidelines and evolve with campaign needs.
- Marketing Teams: Produce ad visuals, product shots, and design variants without needing to brief design teams for every iteration.
- UI/UX Designers: Create themed illustrations, icons, and mockup visuals directly from prompts and fine-tune styles to match app aesthetics.
- Content Creators: Craft stylized art, thumbnails, and vector illustrations quickly�ideal for social content, blogs, and merchandise design.
Text-to-Vector Generation
Raster and SVG Export
Style Customization Panel
Editable Icons and Illustrations
Infinite Variations
Brand Style Consistency
Drag-and-Drop Refinement
Background Transparency
Prompt Memory
Multi-Format Export Options
Is Recraft AI Free?
Yes, Recraft AI offers a free plan with access to core generation tools and limited downloads. Paid plans unlock pro features.
Free Plan
- Unlimited prompting
- Basic style controls
- Watermarked downloads
- Access to raster and vector outputs
- No commercial use
Pro Plan � $20/month
- No watermark
- Commercial usage rights
- High-res raster & vector downloads
- Advanced prompt editing
- Custom style presets
Recraft AI Pros and Cons
High-quality, editable AI visuals
Includes vector output�not just raster
Works well for brands and designers
Easy style refinements and variation
Browser-based, no install needed
Free plan includes watermark
Commercial rights locked to paid tier
Advanced editing needs basic design knowledge
Some prompts may require rewording
No mobile app available yet
