Recraft AI is a browser-based image and vector generation platform that turns text prompts into professional-grade design assets. Unlike other image tools, Recraft allows users to create artwork in vector, raster, and icon formats—making it uniquely suited for brand assets, illustrations, and UIs.
Users can generate scenes, patterns, logos, or illustrations and then refine them using powerful style controls. The model adapts to brand tones and offers infinite variations with visual consistency.
Whether you’re creating from scratch or refining outputs, Recraft gives you design-ready results perfect for use in marketing, product design, or editorial content.
| Recraft AI Review Summary | |
| Performance Score | A+ |
| Content/Output | Stylized, Editable, Scalable |
| Interface | Smooth, Design-Centric |
| AI Technology |
|
| Purpose of Tool | Generate and refine editable AI visuals in vector or raster formats |
| Compatibility | Web-Based |
| Pricing | Free Plan + Paid Plans (from $20/month) |
Who is Best for Using Recraft AI?
- Brand Designers: Quickly generate icons, logos, and scalable brand assets that match guidelines and evolve with campaign needs.
- Marketing Teams: Produce ad visuals, product shots, and design variants without needing to brief design teams for every iteration.
- UI/UX Designers: Create themed illustrations, icons, and mockup visuals directly from prompts and fine-tune styles to match app aesthetics.
- Content Creators: Craft stylized art, thumbnails, and vector illustrations quickly—ideal for social content, blogs, and merchandise design.
Recraft AI Key Features
| Text-to-Vector Generation | Raster and SVG Export | Style Customization Panel |
| Editable Icons and Illustrations | Infinite Variations | Brand Style Consistency |
| Drag-and-Drop Refinement | Background Transparency | Prompt Memory |
| Multi-Format Export Options |
Is Recraft AI Free?
Yes, Recraft AI offers a free plan with access to core generation tools and limited downloads. Paid plans unlock pro features.
Free Plan
- Unlimited prompting
- Basic style controls
- Watermarked downloads
- Access to raster and vector outputs
- No commercial use
Pro Plan – $20/month
- No watermark
- Commercial usage rights
- High-res raster & vector downloads
- Advanced prompt editing
- Custom style presets
Recraft AI Pros and Cons
Pros
- High-quality, editable AI visuals
- Includes vector output—not just raster
- Works well for brands and designers
- Easy style refinements and variation
- Browser-based, no install needed
Cons
- Free plan includes watermark
- Commercial rights locked to paid tier
- Advanced editing needs basic design knowledge
- Some prompts may require rewording
- No mobile app available yet
FAQs
Can Recraft generate vector graphics?
Yes. Recraft is one of the few AI tools offering SVG and vector-based generation directly from prompts.
Is commercial use allowed on the free plan?
No. Commercial usage requires a paid subscription to unlock rights and remove watermarks.
Can I change styles after generating an image?
Yes. You can adjust color palettes, details, and layout directly after generation using Recraft’s built-in style editor.
