Controlla is a no-code AI-powered dashboard builder that allows users to create smart, auto-updating data dashboards simply by using text prompts. It connects to popular business tools—like Stripe, Airtable, Notion, and Google Sheets—and then transforms that data into visualizations, charts, and reports in seconds. Rather than spending hours designing BI reports or writing formulas, Controlla empowers users to ask plain-language questions about their metrics (e.g., “What’s our customer churn this month?”), and it visualizes the answer. It’s ideal for founders, ops leads, marketers, and creators who need data insights but not the data engineering hassle.
| Controlla Review Summary | |
| Performance Score | A |
| Content/Output Quality | Live KPI Dashboards + Visual Reports |
| Interface | Clean, Prompt-Driven Dashboard UI |
| AI Technology |
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| Purpose of Tool | Build dashboards and analyze metrics using AI and text input |
| Compatibility | Web-Based; Integrates with data sources (e.g., Airtable, Stripe, Notion) |
| Pricing | Free plan + Paid plans from $19/month |
Who is Best for Using Controlla?
- Founders: Use Controlla to track real-time growth metrics without touching spreadsheets or hiring data analysts.
- Marketing Teams: Create campaign dashboards using Airtable and Google Sheets integrations to monitor performance visually.
- Ops Managers: Automate internal reporting by turning business questions into interactive visual reports they can share.
- Agencies: Build white-labeled dashboards for client reporting, cutting hours of manual spreadsheet work.
Controlla Key Features
| Natural Language Dashboard Builder | Real-Time Data Sync | Multi-Source Integration (Notion, Airtable, Stripe, etc.) |
| Chart & Graph Generator | KPI Tracking Panels | Team Collaboration Tools |
| Embeddable Dashboards | Dashboard Templates | AI-Powered Data Analysis |
| Export to PDF or Link |
Is Controlla Free?
Yes, Controlla offers a free starter plan suitable for light users or solo founders. Paid plans unlock more data sources, faster sync, and advanced sharing capabilities.
Controlla Pricing Plans
- Free Plan – $0/month: 1 dashboard, 2 data sources, Natural language prompts, Basic charts & visualizations, Community support.
- Pro Plan – $19/month: 5 dashboards, Unlimited data sources, Faster sync intervals, PDF exports, Embed dashboards anywhere, Email support.
- Business Plan – $59/month: Unlimited dashboards, Team collaboration, API access, Priority sync & rendering, Custom domain sharing, Priority support.
Controlla Pros & Cons
Pros
- Create dashboards using natural language prompts
- Connects easily with modern SaaS tools
- Perfect for startups and small teams
- No coding or spreadsheet formulas required
- Clean UI and quick setup process
Cons
- Free plan limits dashboard quantity
- Not suitable for complex enterprise data models
- Visualization customization is still evolving
- Limited integrations (compared to big BI tools)
- Requires structured data for best results
FAQs
Do I need coding skills to use Controlla?
No. Controlla is fully no-code—you just type questions or metrics you want to track.
What tools does Controlla integrate with?
It currently supports Google Sheets, Airtable, Notion, Stripe, and other popular data sources, with more being added.
Can I share dashboards with my team?
Yes, all dashboards can be shared via link or embedded, and team features are available on paid plans.
