RealEye.io is a web-based eye-tracking and attention analytics platform that uses standard webcams to collect data on where users look on a screen. It provides real-time heatmaps, gaze paths, and attention metrics�ideal for usability testing, UX design, ad performance, academic research, and more. No special equipment is required; participants simply grant webcam access, and RealEye captures gaze behavior with surprising accuracy. It also includes participant recruitment, session recordings, and AI-enhanced gaze prediction tools for faster, scalable testing.
RealEye.io Review Summary Performance Score
A+
Content/Output Quality
Attention-Based & UX-Driven
Interface
Research-Friendly & Visual
AI Technology
- Webcam-Based Eye Tracking
- Attention Heatmaps
- Gaze Prediction AI
- Behavioral Analysis
Purpose of Tool
Track user attention to optimize UX, ads, and content layout
Compatibility
Web-Based + Participant Webcam Access
Pricing
Free trial available; Paid plans start at $49/month
Who is Best for Using RealEye.io?
- UX Researchers: Conducting usability testing to analyze visual behavior and user focus.
- Digital Marketers: Optimizing ad creatives or landing pages for higher attention and conversion.
- Product Designers: Validating design decisions based on eye movement and attention flow.
- Academic Researchers: Studying human-computer interaction or behavioral response to stimuli.
Webcam Eye Tracking
Real-Time Heatmaps
Gaze Path Visualization
AI-Powered Attention Prediction
Participant Panel Recruitment
Session Recording & Playback
Data Export (CSV, Image, Video)
Usability Test Templates
Is RealEye.io Free?
RealEye.io offers a free trial for new users, allowing access to a limited number of eye-tracking sessions. Paid subscriptions unlock full capabilities and participant recruitment features.
Pricing Model
- Free Trial: Limited sessions, basic eye tracking tools, manual participant input, heatmap visualization
- Starter Plan � $49/month: 100 participant sessions/month, session recordings, data export options, unlimited studies
- Professional & Enterprise � Custom Pricing: Advanced filtering & segmentation, API access & integrations, priority support, team collaboration tools
RealEye.io Pros & Cons
No special hardware needed�works with any webcam
Accurate eye tracking and heatmaps
Built for both researchers and marketers
Includes participant sourcing and management
Supports academic and commercial use cases
Free trial is limited in scale and duration
Webcam accuracy may vary with lighting or positioning
Requires participant consent for webcam use
Advanced features gated behind higher-tier plans
No mobile app or on-device tracking
