RealEye Io Review – Cost, Use Cases & Alternatives [2025]

Name: RealEye Io
Price: 49 USD
Rating: 4.5 (4 reviews)
Author: AIChief

AIChief Verdict

AIChief Rating

(4.5)

Visit RealEye Io

RealEye.io is a web-based eye-tracking and attention analytics platform that uses standard webcams to collect data on where users look on a screen. It provides real-time heatmaps, gaze paths, and attention metrics—ideal for usability testing, UX design, ad performance, academic research, and more. No special equipment is required; participants simply grant webcam access, and RealEye captures gaze behavior with surprising accuracy. It also includes participant recruitment, session recordings, and AI-enhanced gaze prediction tools for faster, scalable testing.

Features

(4.5)

Accessibility

(4.5)

Compatibility

(4.5)

User Friendliness

(4.6)

Updated October 7, 2025

RealEye.io is a web-based eye-tracking and attention analytics platform that uses standard webcams to collect data on where users look on a screen. It provides real-time heatmaps, gaze paths, and attention metrics�ideal for usability testing, UX design, ad performance, academic research, and more. No special equipment is required; participants simply grant webcam access, and RealEye captures gaze behavior with surprising accuracy. It also includes participant recruitment, session recordings, and AI-enhanced gaze prediction tools for faster, scalable testing.

RealEye.io Review Summary

Performance Score

A+

Content/Output Quality

Attention-Based & UX-Driven

Interface

Research-Friendly & Visual

AI Technology

Webcam-Based Eye Tracking
Attention Heatmaps
Gaze Prediction AI
Behavioral Analysis

Purpose of Tool

Track user attention to optimize UX, ads, and content layout

Compatibility

Web-Based + Participant Webcam Access

Pricing

Free trial available; Paid plans start at $49/month

Who is Best for Using RealEye.io?

UX Researchers: Conducting usability testing to analyze visual behavior and user focus.
Digital Marketers: Optimizing ad creatives or landing pages for higher attention and conversion.
Product Designers: Validating design decisions based on eye movement and attention flow.
Academic Researchers: Studying human-computer interaction or behavioral response to stimuli.

RealEye.io Key Features

Webcam Eye Tracking

Real-Time Heatmaps

Gaze Path Visualization

AI-Powered Attention Prediction

Participant Panel Recruitment

Session Recording & Playback

Data Export (CSV, Image, Video)

Usability Test Templates

Is RealEye.io Free?

RealEye.io offers a free trial for new users, allowing access to a limited number of eye-tracking sessions. Paid subscriptions unlock full capabilities and participant recruitment features.

Pricing Model

Free Trial: Limited sessions, basic eye tracking tools, manual participant input, heatmap visualization
Starter Plan � $49/month: 100 participant sessions/month, session recordings, data export options, unlimited studies
Professional & Enterprise � Custom Pricing: Advanced filtering & segmentation, API access & integrations, priority support, team collaboration tools

RealEye.io Pros & Cons

Pros

No special hardware needed�works with any webcam

Accurate eye tracking and heatmaps

Built for both researchers and marketers

Includes participant sourcing and management

Supports academic and commercial use cases

Cons

Free trial is limited in scale and duration

Webcam accuracy may vary with lighting or positioning

Requires participant consent for webcam use

Advanced features gated behind higher-tier plans

No mobile app or on-device tracking

FAQs

How accurate is RealEye’s eye tracking?

While not as precise as infrared hardware systems, RealEye’s webcam-based AI delivers strong accuracy for most UX and attention studies.

Can I run tests with my own users?

Yes, you can send them a test link, or use RealEye’s recruitment panel to source participants.

What export options are available?

You can export gaze data as heatmaps, videos, or CSV files for in-depth analysis and reporting.

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Editorial Staff

The Editorial Staff at AIChief is a team of Professional Content writers with extensive experience in the field of AI and Marketing. AIChief was Founded in 2023, AIChief has quickly grown to become the largest free AI resource hub in the industry. Stay connected with them on Facebook, Instagram and X for the latest updates.

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