OpenFunnel is a self-hosted, open-source AI-powered sales automation tool designed for scraping, enriching, and engaging leads. It allows users to build outbound funnels that automatically collect contact data, generate personalized outreach messages, and sync results into CRMs or spreadsheets.
OpenFunnel Review Summary Performance Score
A
Content/Output
Functional, Customizable Messaging
Interface
Dev-Friendly, CLI + Dashboard
AI Technology
� GPT for Outreach Drafts � Lead Enrichment AI � Puppeteer-based Web Scraping
Purpose of Tool
Automate and own your outbound lead funnel using open-source tools
Compatibility
Self-Hosted Web App + API Access
Pricing
Free (Open-Source); self-hosting costs may apply
Who is Best for Using OpenFunnel?
- Developers: Build custom outbound systems with total data privacy and flexible pipeline control.
- B2B Startups: Scale outreach campaigns without paying for costly SaaS seats or risking vendor lock-in.
- Growth Hackers: Automate lead scraping, enrichment, and multi-channel engagement using programmable AI workflows.
- Indie Founders and Solopreneurs: Launch lean outbound campaigns while retaining full visibility and cost control.
- Technical Sales Teams: Integrate OpenFunnel into CRMs and dashboards for automated lead handoff and tracking.
AI-Powered Message Drafting
Lead Scraping with Puppeteer
Open-Source Architecture
Self-Hosted Deployment
Contact Enrichment from Public Sources
CRM + Google Sheets Sync
Custom Pipeline Builder
Workflow Automation with Webhooks
GPT Integration for Smart Outreach
CLI + Web Dashboard Access
Is OpenFunnel Free?
Yes, OpenFunnel is completely free and open-source. You can clone the repository, host it on your own servers, and customize it as needed. While the software itself is free, hosting and any GPT-related API calls may incur third-party costs.
OpenFunnel Pros & Cons
Fully open-source and self-hosted�own your data and process
Powerful for technical users and growth teams
No per-seat SaaS fees
Modular design makes it easy to customize workflows
Seamless integration with popular tools and APIs
Requires technical setup and DevOps knowledge
Not ideal for non-technical sales teams
Lacks polished UX found in paid SaaS tools
No official support�community and GitHub-based help only
Limited pre-built templates for outreach sequences
