VWO (Visual Website Optimizer) is a dynamic experimentation and end-to-end optimization platform. Generally, it is designed to allow businesses to optimize digital experiences across their websites and mobile apps.
For instance, it provides several tools for A/B testing, split testing, and multivariate testing to help you analyze the impact of design changes, layotus, or content variations. Additionally, it also offers personlzied features and behavioral insights to help you understand user behavior and make data-driven decisions.
Overall, it is highly used for conversion rate optimization to improve user experience and increase revenue.
Performance Score
A+
A/B Testing
Great
Interface
Responsive, User-friendly
AI Technology
Natural Language Processing, Machine Learning, Predictive Analytics
Purpose of tool
Designed as an experimentation tool to analyze user behavior and maximize conversion
Compatibility
Desktop Computers, Laptops, Mobile Devices
Pricing
Free + paid, starting from $176 (MTU Based)
Who is Using VWO?
- E-commerce Brands: To optimize product pages, checkouts, and user experience for higher conversions and boost revenue.
- SaaS Companies: For testing user onboarding flows and feature adoption using A/B testing.
- Digital Marketers: To improve landing pages and campaign performance through A/B testing for conversation rate optimization.
- Product Teams: To enhance user experience via experimentation on design changes, layouts, and more.
- Education Platforms: For improving engagement and retention on course and content pages.
A/B Testing
Split URL Testing
Advanced Targeting
Real-Time Reporting
Multivariate Testing
Behavioral Insights
Robust Integrations
Privacy-First Approach
Is VWO Free?
The platform offers a free trial to explore its features. However, the pricing is based on Monthly Tracked Users (MTU). For instance, on 10k MTU, the pricing plans are:
Get Starter for $0
- A/B Testing
- Split URL Testing
- Mobile Website Testing
- Unlimited Concurrent Experiments
- Limited Variations and more
Get Growth for $176
Everything in STARTER Plus
- Unlimited Variations
- Unlimited Goals/Metrics
- OS Targeting
- VWO AI Copilots
- User Type Targeting & more
Get Pro for $422
Everything in GROWTH Plus
- Multivariate Testing
- Multi-Browser QA
- Multi-Device Campaigns
- VWO AI Copilots
- Cross-Domain Campaigns & more
Get Enterprise for $939
Everything in PRO Plus
- Personalized Text
- Widget Library
- Widget Triggers
- VWO AI Copilots
- Campaign Activation Triggers & more
Note: As the MTU increases, the pricing will automatically increase
VWO Pros And Cons
Offers comprehensive testing options for deep optimization.
Gives behavior and personalized insights to determine user behavior.
Designed to be a user-friendly and easy-to-use platform.
Supports seamless integration with multiple analytics platforms.
Provides data-driven insights for informed decision making.
Pricing might be a concern for small businesses or startups.
Advanced features might require expertise to be used effectively.
Effective A/B testing requires great traffic for better results.
