RealEye.io is a web-based eye-tracking and attention analytics platform that uses standard webcams to collect data on where users look on a screen. It provides real-time heatmaps, gaze paths, and attention metrics—ideal for usability testing, UX design, ad performance, academic research, and more. No special equipment is required; participants simply grant webcam access, and RealEye captures gaze behavior with surprising accuracy. It also includes participant recruitment, session recordings, and AI-enhanced gaze prediction tools for faster, scalable testing.
| RealEye.io Review Summary | |
| Performance Score | A+ |
| Content/Output Quality | Attention-Based & UX-Driven |
| Interface | Research-Friendly & Visual |
| AI Technology |
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| Purpose of Tool | Track user attention to optimize UX, ads, and content layout |
| Compatibility | Web-Based + Participant Webcam Access |
| Pricing | Free trial available; Paid plans start at $49/month |
Who is Best for Using RealEye.io?
- UX Researchers: Conducting usability testing to analyze visual behavior and user focus.
- Digital Marketers: Optimizing ad creatives or landing pages for higher attention and conversion.
- Product Designers: Validating design decisions based on eye movement and attention flow.
- Academic Researchers: Studying human-computer interaction or behavioral response to stimuli.
RealEye.io Key Features
| Webcam Eye Tracking | Real-Time Heatmaps | Gaze Path Visualization |
| AI-Powered Attention Prediction | Participant Panel Recruitment | Session Recording & Playback |
| Data Export (CSV, Image, Video) | Usability Test Templates |
Is RealEye.io Free?
RealEye.io offers a free trial for new users, allowing access to a limited number of eye-tracking sessions. Paid subscriptions unlock full capabilities and participant recruitment features.
Pricing Model
- Free Trial: Limited sessions, basic eye tracking tools, manual participant input, heatmap visualization
- Starter Plan – $49/month: 100 participant sessions/month, session recordings, data export options, unlimited studies
- Professional & Enterprise – Custom Pricing: Advanced filtering & segmentation, API access & integrations, priority support, team collaboration tools
RealEye.io Pros & Cons
Pros
- No special hardware needed—works with any webcam
- Accurate eye tracking and heatmaps
- Built for both researchers and marketers
- Includes participant sourcing and management
- Supports academic and commercial use cases
Cons
- Free trial is limited in scale and duration
- Webcam accuracy may vary with lighting or positioning
- Requires participant consent for webcam use
- Advanced features gated behind higher-tier plans
- No mobile app or on-device tracking
How accurate is RealEye’s eye tracking?
While not as precise as infrared hardware systems, RealEye’s webcam-based AI delivers strong accuracy for most UX and attention studies.
Can I run tests with my own users?
Yes, you can send them a test link, or use RealEye’s recruitment panel to source participants.
What export options are available?
You can export gaze data as heatmaps, videos, or CSV files for in-depth analysis and reporting.
