Folk is a modern CRM platform built to help teams collaborate around contacts, outreach, and relationship-driven workflows. It blends contact management with automation tools such as group emailing, enrichment, and pipeline tracking, all wrapped in a clean, user-friendly interface. Instead of being a rigid sales tool, Folk adapts to different use cases—from managing clients and leads to hiring or partnership coordination. The platform supports tags, filters, and shared pipelines, letting teams work in sync while keeping data contextual and actionable. With integrations and flexible pricing per user, Folk is ideal for teams that need a smart yet simple CRM they’ll actually enjoy using.
| Folk Review Summary | |
| Performance Score | A |
| Content/Output Quality | Contact Management & Team Workflows |
| Interface | Minimalist, Intuitive, Collaborative |
| AI Technology |
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| Purpose of Tool | Manage and act on professional relationships across teams |
| Compatibility | Web-Based; Chrome Extension Available |
| Pricing | Starts at $25/member/month |
Who is Best for Using Folk?
- Sales teams: Manage leads, automate outreach, and close deals with enriched data and team visibility.
- Recruiters: Track candidates, emails, and hiring pipelines with shared views and seamless follow-up.
- Founders: Maintain investor and partnership relationships using customizable tags and structured updates.
- Marketing teams: Segment contacts and run outreach campaigns without switching tools or exporting data.
- Agencies: Coordinate clients, prospects, and collaboration tasks with CRM functions tailored for service workflows.
Folk Key Features
| Collaborative Contact Management | Group Email Campaigns | Contact Enrichment Tools |
| Smart Tags and Filters | CRM Pipelines and Custom Workflows | Shared Views Across Teams |
| Google Workspace Integration | Chrome Extension Support | Outreach and Engagement Tracking |
Is Folk Free?
Folk offers paid plans with a free trial to test out features. Here’s the breakdown:
Folk Pricing Plans
- Standard Plan – $25/member/month: 2,000 emails/member/month, 500 enrichments/month, 1 email domain.
- Premium Plan – $50/member/month: 5,000 emails/member/month, 1,000 enrichments/month, 3 email domains.
- Custom Plan – From $100/member/month: Custom emails/member/month, custom enrichments/month, custom email domains, tailored for larger team needs.
Folk Pros & Cons
Pros
- Clean, modern UI that teams love to work in daily
- Enrichment and campaign features eliminate extra tools
- Flexible pricing that scales with team size
Cons
- No free forever plan, only free trial
- Limited enrichment on lower plans
- Power users may want deeper integrations or analytics
FAQs
Can I use Folk without a sales team?
Absolutely. Folk is built for any team managing contacts—marketing, recruiting, partnerships, and even events.
Is contact enrichment included?
Yes, enrichment is included with all plans, with monthly limits based on your subscription tier.
Can I manage team pipelines collaboratively?
Yes, Folk supports shared pipelines and workflows so teams can track and act together on any process.
