Folk is a modern CRM platform built to help teams collaborate around contacts, outreach, and relationship-driven workflows. It blends contact management with automation tools such as group emailing, enrichment, and pipeline tracking, all wrapped in a clean, user-friendly interface. Instead of being a rigid sales tool, Folk adapts to different use cases�from managing clients and leads to hiring or partnership coordination. The platform supports tags, filters, and shared pipelines, letting teams work in sync while keeping data contextual and actionable. With integrations and flexible pricing per user, Folk is ideal for teams that need a smart yet simple CRM they�ll actually enjoy using.
Performance Score
A
Content/Output Quality
Contact Management & Team Workflows
Interface
Minimalist, Intuitive, Collaborative
AI Technology
- Contact Enrichment
- Campaign Automation
- CRM Workflow Logic
Purpose of Tool
Manage and act on professional relationships across teams
Compatibility
Web-Based; Chrome Extension Available
Pricing
Starts at $25/member/month
Who is Best for Using Folk?
- Sales teams: Manage leads, automate outreach, and close deals with enriched data and team visibility.
- Recruiters: Track candidates, emails, and hiring pipelines with shared views and seamless follow-up.
- Founders: Maintain investor and partnership relationships using customizable tags and structured updates.
- Marketing teams: Segment contacts and run outreach campaigns without switching tools or exporting data.
- Agencies: Coordinate clients, prospects, and collaboration tasks with CRM functions tailored for service workflows.
Collaborative Contact Management
Group Email Campaigns
Contact Enrichment Tools
Smart Tags and Filters
CRM Pipelines and Custom Workflows
Shared Views Across Teams
Google Workspace Integration
Chrome Extension Support
Outreach and Engagement Tracking
Is Folk Free?
Folk offers paid plans with a free trial to test out features. Here's the breakdown:
Folk Pricing Plans
- Standard Plan � $25/member/month: 2,000 emails/member/month, 500 enrichments/month, 1 email domain.
- Premium Plan � $50/member/month: 5,000 emails/member/month, 1,000 enrichments/month, 3 email domains.
- Custom Plan � From $100/member/month: Custom emails/member/month, custom enrichments/month, custom email domains, tailored for larger team needs.
Folk Pros & Cons
Clean, modern UI that teams love to work in daily
Enrichment and campaign features eliminate extra tools
Flexible pricing that scales with team size
No free forever plan, only free trial
Limited enrichment on lower plans
Power users may want deeper integrations or analytics
