Firstup—rebranded as Firstup—is an AI-powered workforce communication platform designed to unify, personalize, and automate employee communications at scale. It helps large enterprises manage everything from HR updates to leadership announcements and crisis alerts through one intelligent platform.
Firstup uses AI to curate content by role, location, behavior, and preference, ensuring every employee receives relevant messaging. Whether via email, mobile app, desktop alerts, or Slack, Firstup delivers communications in the channels people actually use. With deep analytics, it empowers leaders to measure reach, engagement, and impact—finally closing the loop on communication effectiveness.
| Firstup Review Summary | |
| Performance Score | A |
| Content/Output | Personalized & High-Reach Messaging |
| Interface | Multi-Channel, Role-Based UI |
| AI Technology |
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| Purpose of Tool | Deliver personalized, AI-optimized communication across an organization’s internal channels |
| Compatibility | Web-Based, Mobile App, Intranet, Slack, Teams, Email |
| Pricing | Enterprise pricing (custom quote only) |
Who is Best for Using Firstup?
- Internal Comms Teams: Reach every employee with personalized messaging and measure impact with real-time engagement analytics.
- HR Departments: Deliver benefits, compliance, and onboarding info across mobile, email, and intranet with automated workflows.
- Executive Leaders: Share strategic updates with confidence that all employees, even non-desk workers, will see and engage with content.
- IT & Digital Teams: Unify communication tech stacks with seamless integrations and centralized analytics across existing platforms.
Firstup Key Features
| AI-Personalized Communication | Unified Content Distribution | Multi-Channel Publishing (Email, Slack, Mobile, etc.) |
| Targeting by Role, Location, Behavior | Real-Time Engagement Analytics | Leadership Messaging Tools |
| Survey & Feedback Integration | Alerts & Emergency Messaging | Smart Scheduling & Automation |
| CMS for Internal Campaigns |
Is Firstup Free?
No, Firstup is a premium enterprise platform offered through custom pricing. Pricing depends on company size, users, and integration needs. Organizations must request a quote to begin onboarding.
Pricing Plans
- Enterprise pricing: Custom quote based on company size, users, and integration requirements.
Pros and Cons
Pros
- AI delivers hyper-targeted internal messages
- Reaches all employees across preferred channels
- Consolidates all internal comms into one platform
- Easy to measure communication ROI
- Supports multilingual and global teams
Cons
- No free or trial tier is available
- Enterprise setup may require onboarding assistance
- Requires strong content governance internally
- Limited usability for small businesses
- Channel expansion may rely on third-party integrations
FAQs
What makes Firstup different from email or intranet tools?
Firstup personalizes messages by role, device, and behavior, then delivers them across channels employees actually use—not just inboxes.
Can we measure who reads and interacts with content?
Yes, real-time analytics show who received, opened and clicked—offering a full picture of engagement and communication gaps.
Does Firstup support frontline or offline workers?
Absolutely. The mobile app and SMS integrations help reach field workers and employees without corporate emails.
