AtriumHQ is a sales performance management platform that uses analytics and AI to help sales managers monitor, coach, and improve their teams. It integrates with tools like Salesforce, Outreach, and Google Calendar to track rep activity and productivity, surfacing insights through easy-to-read dashboards and automated alerts.
Rather than focusing on pipeline forecasting, Atrium is all about people performance—tracking KPIs like email volume, meeting consistency, conversion rates, and deal progress. It’s designed to create a culture of continuous coaching by flagging risks early and helping leaders reinforce successful behaviors.
| AtriumHQ Review Summary | |
| Performance Score | A |
| Content/Output Quality | Insightful, Manager-Focused, Actionable |
| Interface | Visual, KPI-Driven, Clean |
| AI Technology |
|
| Purpose of Tool | Track, coach, and improve sales team performance with activity-based insights |
| Compatibility | Web-Based + Salesforce, Outreach, Google Calendar, Slack Integrations |
| Pricing | Custom Pricing (Contact Sales) |
Who is Best for Using AtriumHQ?
- Sales Managers: Get visibility into rep performance and coach more effectively with real-time data.
- RevOps Teams: Track behavior-based KPIs and build high-efficiency sales processes.
- Startup Sales Leaders: Implement a culture of performance early with objective coaching tools.
- Enterprise Sales Directors: Scale data-driven decision-making across multiple teams and regions.
AtriumHQ Key Features
| Rep Activity Tracking (Email, Meetings, Calls) | KPI Benchmarking & Alerts | Performance Dashboards |
| Coaching Recommendations | Integration with Salesforce, Outreach, Gmail, etc. | Weekly Performance Digests |
| Behavior-Based Risk Detection | Slack Notifications & Alerts |
Is AtriumHQ Free?
No, AtriumHQ is an enterprise-grade platform with custom pricing based on team size, feature needs, and integrations. Interested businesses can request a demo or contact the sales team for a tailored quote.
AtriumHQ Pricing Plans
- Free Plan: Not available
- Growth Plan – Custom Pricing: Designed for growing sales teams with performance tracking and coaching features.
- Enterprise Plan – Custom Pricing: Tailored for large teams with advanced features like multi-region sales tracking and integrations.
AtriumHQ Pros & Cons
Pros
- Purpose-built for frontline sales managers
- Flags issues before they become pipeline problems
- Integrates with your existing tech stack seamlessly
- Encourages a coaching-first sales culture
Cons
- Not suitable for individual contributors or small teams
- Requires CRM and calendar integration setup
- No transparent pricing listed on website
- More focused on sales activity than forecasting or pipeline
Does AtriumHQ replace CRM software?
No—it complements CRMs like Salesforce by adding performance intelligence and behavioral coaching tools.
What KPIs does Atrium track?
It tracks emails, meetings, calls, pipeline movement, and conversion metrics to give a full view of rep activity and effectiveness.
Is AtriumHQ only for sales teams?
Primarily, yes—it’s built specifically for B2B sales teams, but RevOps and enablement leaders also benefit from the insights it provides.
