Anura is a fraud detection platform powered by AI that helps businesses eliminate invalid traffic including bots, click farms, and human fraud from digital ad campaigns. Designed to work across affiliate, display, eCommerce, and lead generation channels, Anura analyzes user behavior in real time to filter out non-human and malicious visitors.
Its system tracks anomalies, click patterns, and engagement inconsistencies with laser precision to protect your marketing spend and ensure your data reflects real user intent. With robust analytics and unmatched fraud detection accuracy, Anura allows teams to make smarter decisions, protect brand reputation, and increase conversions by focusing on legitimate human interactions.
| Anura Review Summary | |
| Performance Score | A+ |
| Content/Output | Fraud-Free Data |
| Interface | Insight-Driven Dashboard |
| AI Technology |
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| Purpose of Tool | Detect and eliminate ad fraud, bots, and human fraud to improve performance |
| Compatibility | Web, API Integrations, Major Ad Channels |
| Pricing | Custom Plans + Free Trial Available |
Who is Best for Using Anura?
- Performance Marketers: Stop wasting budget on fake clicks and optimize return on ad spend with verified visitor data.
- Lead Gen Agencies: Identify invalid leads before your team spends time and resources calling fake prospects.
- Affiliate Program Managers: Detect commission fraud and protect honest affiliates with real-time traffic verification.
- eCommerce Brands: Prevent chargebacks, fake conversions, and fraudulent traffic that threatens merchant accounts.
- Ad Tech Companies: Integrate fraud detection directly into platforms for real-time bidding and traffic validation.
FraudGuard AI Key Features
| Real-Time Bot Detection | Human Fraud Protection | Campaign Performance Analytics |
| Click & Conversion Verification | Channel-Wide Integration | No False Positives Guarantee |
| Affiliate Fraud Filtering | Detailed Fraud Reports | Comprehensive Fraud Prevention |
Is Anura Free?
Anura offers a free trial so businesses can test the fraud detection capabilities across real campaigns. For long-term use, pricing is customized based on traffic volume, industry, and integration requirements. Interested companies are encouraged to contact the Anura sales team to receive a tailored plan aligned with their marketing stack and fraud risk profile.
Anura Pros and Cons
Pros
- Extremely accurate fraud detection
- Works across all major channels
- Prevents wasted spend and chargebacks
- Real-time API and analytics
- Free trial available
Cons
- Custom pricing only via sales
- Requires initial integration
- Not built for casual/small ad buyers
FAQs
Does Anura work with affiliate traffic?
Yes, Anura is highly effective at detecting affiliate traffic fraud including fake clicks, leads, and invalid conversions.
How accurate is the fraud detection?
Anura claims industry-leading accuracy with a near-zero false positive rate, using behavioral and ML-based fraud detection models.
Can I integrate Anura with my existing ad platform?
Yes, Anura supports easy integration with major ad channels and also provides APIs for deeper system embedding.
