ad:personam is a self-serve demand-side platform (DSP) designed for startups, SMBs, and independent agencies. It allows users to launch display, video, audio, and connected TV (CTV) ads across premium inventory with ease. Built on Microsoft Invest DSP, ad:personam offers low-budget flexibility, AI-driven insights, and no minimum ad spend requirements. Features like the AI Assistant Planner and Insights CoPilot turn even non-experts into savvy media buyers, making it an ideal choice for businesses looking to scale digital campaigns efficiently and affordably.
ad:personam Review Summary Performance Score
A
Content/Output Quality
Highly Targeted and Optimized
Interface
Clean & Accessible
AI Technology
- AI Campaign Planning Assistant
- AI Insights CoPilot
- Predictive Optimization
Purpose of Tool
Simplify and empower self-serve programmatic advertising for SMBs and agencies
Compatibility
Web-Based
Pricing
Free 7-Day Trial + Paid Plans (Starting from ~$149+ per month depending on usage)
Who is Best for Using ad:personam?
- Small Businesses and Startups: Access premium advertising channels without hefty fees or minimum spends.
- Marketing Agencies: Manage multiple client campaigns flexibly and affordably, even at lower budgets.
- Independent Advertisers: Launch CTV, display, video, and audio ads without relying on large trading desks.
- Growth Marketers: Combine AI-driven planning tools with hands-on media buying in one unified platform.
- Cost-Conscious Brands: Optimize digital advertising spend and access real-time reporting at startup-friendly pricing.
AI Campaign Planning Assistant (Free Access)
Insights CoPilot for AI-Generated Campaign Reports
Full Access to Premium Inventory (via Microsoft DSP)
Display, Video, Audio, and CTV Ad Formats
Real-Time Campaign Management and Optimization
Cookieless Targeting Solutions Available
No Minimum Spend Required
Flexible Low-Budget Campaign Options
Customizable Reporting and Analytics
7-Day Free Trial to Explore Platform
Is ad:personam Free?
ad:personam offers a 7-day free trial allowing full access to its platform with no minimum spend. After the trial, users move to a paid model where costs depend on ad spend volume and selected inventory. Pricing highlights:
- No flat subscription fee � pay based on actual ad campaign spend
- Customizable based on budget needs (even low-spend campaigns welcome)
- Advanced features like Insights CoPilot included without additional cost
ad:personam Pros & Cons
No minimum ad spend�perfect for startups and small agencies
Built on Microsoft�s trusted DSP infrastructure
AI-powered tools (Insights CoPilot, AI Planner) streamline campaign setup
Access to premium ad inventory across display, CTV, audio, and video
7-day free trial with full feature access
User-friendly and intuitive for non-expert media buyers
Full onboarding support requires contacting the sales team
Limited advanced targeting compared to enterprise-grade DSPs
No dedicated mobile app (web browser access only)
Smaller agency features (multi-client management) still evolving
AI tools great for guidance but still need human final reviews
