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Nintendo’s Digital Takedown: AI Tool is Taking Down Mario Content

Nintendo’s latest copyright enforcement actions are raising eyebrows and sparking debate across the internet. The gaming giant, known for its zealous protection of its beloved characters, has recently targeted a surprising range of content, from AI-generated images to fan art.

AI is taking down Mario content

In a recent wave of takedown requests, Nintendo’s legal team has gone after posts featuring Mario characters, including some created using the Grok tool, which is notorious for its lenient approach to potentially infringing content. Among the flagged content were AI-generated images depicting Luigi and Waluigi as soldiers, which have drawn criticism for their controversial nature.

The enforcement actions have not only impacted clear-cut infringements but also seemingly harmless fan art. Accounts like OtakuRockU reported receiving warnings for images that featured Mario, while PoyoSilly revealed an edited version of a flagged drawing where the original Mario character was obscured by a doll resembling the iconic plumber.

This aggressive stance mirrors Nintendo’s past legal battles, such as its high-profile lawsuit against Yuzu, a Nintendo Switch emulator, and its ongoing case against the creators of the Pokémon-like game Palworld. The company’s use of third-party enforcement tools has previously led to accusations of copyright trolling, as seen with notices related to Nintendo content in Garry’s Mod.

As of now, Nintendo and Tracer, the third-party enforcement service, have yet to comment on the situation. The lack of clarity around Nintendo’s role in these takedown requests has only fueled speculation and concern among creators.

If you’ve received a notice regarding Mario-related content or have been affected by similar enforcement actions, we want to hear from you. Share your experiences and join the conversation on how copyright enforcement is affecting creative expression online.

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Nintendo’s Digital Takedown: AI Tool is Taking Down Mario Content

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Nintendo’s Digital Takedown: AI Tool is Taking Down Mario Content

AIChief Rating

Free Trial

Paid Plan